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THE LINK BETWEEN YOUR BRAND AND RACING

Fastback is a Sports Marketing agency specialized in motorsport, active in MotoGP, Superbike and new disciplines such as MotoE, FormulaE and E-Xplorer.

 

The Fastback team deals with the search and activation of sponsorships, the creation of relationships within the paddock to allow companies to create new businesses.

The numerous knowledge in the sector allows us to find the best solution based on the customer's needs. Thanks to the open channels with the main teams of the various championships we are able to customize the offer to achieve the required objectives. Whether it is increasing visibility, seeking investors, corporate rewards, experiences or activating commercial synergies, Fastback assists its partners in every step.

Fabio Barchitta

Our presence and recognisability in the main motorsport contexts is guaranteed by the experience of the Founder and CEO, Fabio Barchitta. Fabio has always been part of the world of motorcycling, first as a rider in the premier class and later as a manager within large companies such as Honda Racing Corporation, Aprilia Racing, Suter Racing Technology.

The personal relationships established over decades of commitment on the competition fields allow us to have rapid and effective dynamics in the construction and finalization of collaborative relationships.

OUR SERVICES

Being a sponsor in a sporting discipline offers a wide range of opportunities and benefits. Increase your brand awareness, brand reputation and brand positioning, reach new markets and a wider audience, have a place where you can meet representatives from other companies or where you can provide unique experiences to employees, customers, suppliers and collaborators. Our role is to provide all the support necessary to identify the correct dynamics for each of these requests and maximize the return on investment.

SPONSORSHIp

BUSINESS DEVELOPMENT

MARKETING

CORPORATE HOSPITALITY

MOTOGP VIP VILLAGE™

Enjoy a summer break full of adrenaline and passion at the MotoGP VIP Village™.

Book your seat in the center of the action.

FIND OUT MORE

The realities with which we have collaborated

MIE Racing logo

We collaborate with all teams and riders in

logo-F1

We are able to provide connections with the most important teams currently racing in MotoGP, Moto2, Moto3, MotoE and Superbike. We can also explore opportunities across the motorsports landscape from Formula 1 to endurance racing to US championships. The client can choose a specific builder or team to collaborate with or we can identify the best exposure based on the type of budget and objectives.

Fantic Racing Moto2 2024

Fastback actively collaborates in the search for sponsorships for Fantic Racing

Also in 2024 we will support the Venetian company in its adventure in the Moto2 World Championship!

Go to the dedicated section to find out more and to become a partner.

Fantic Racing Moto2 2024

the latest posts

2027 MotoGP Rules

The new 2027 MotoGP regulations

There was great anticipation for the release of the new MotoGP technical regulations which will come into force in 2027. There are, in fact, numerous issues on the organizers' table and many involve the evolution of the vehicles featured in the flagship series of the...

The liveries of the 2024 MotoE Championship

The MotoE World Championship entered the video after the second race on the Le Mans circuit. Let's take advantage of the moment to take stock of how all the various teams present themselves, their liveries and the sponsors that characterize them. Dynavolt Intact GP Dynavolt is...
Liberty Media MotoGP Dorna

Liberty Media and Dorna: how is MotoGP changing?

The arrival of Liberty Media in MotoGP is certainly one of the big themes of this 2024. After several weeks (actually months) of rumors, the US and Spanish companies have come out into the open by making the agreement official. An agreement that provides for the acquisition...
The University of Sponsors

The University of Sponsors

One sector that tends to be little associated with sports sponsorships is education and training. This is because technically in Europe most schools and universities are public. Private or specialized institutions...
Fantic Racing Moto2 2024 livery

The Team Fantic 2024 livery

Fantic Racing continues its commitment in the Moto2 category of the MotoGP World Championship. The Venetian team, after having inherited the structure of Team VR46, now travels in total autonomy. As is clearly visible on the new 2024 liveries, the link with the past has been...
Team Pons liveries

The celebratory graphics of Team Pons' last race

On the occasion of Team Pons' last outing before officially retiring after 31 years of activity, the team has decided to pay homage to its history with a special initiative. In fact, the bikes of Aron Canet and Sergio Garcia brought to the track for the race only...
Trackouse Racing MotoGP 2024 livery concepts

What will the Aprilias of Team Trackhouse Racing be like?

The arrival of Team Trackhouse Racing alongside Aprilia as the new star team of the Italian manufacturer is certainly one of the most anticipated innovations of the 2024 MotoGP season. The US team can boast a solid reputation overseas where it has built a...
Aron Canet sponsosrhip value

The value of sponsorship: Aron Canet and Team Pons

In this article we have analyzed how, thanks to specific software, it is possible to define a clear overview of the exposure of brands and their image return during a season in motorsport. These systems take advantage of meticulous monitoring...
Team Aspar sponsors

Team Aspar's sponsorship strategy

Like Intact GP, Team Aspar also boasts a double presence in the world championship: Moto2 and Moto3. In the two classes it presents itself with a homogeneous image, under the Gas Gas brand. In the arrangement of sponsors, a very particular dynamic of alternation follows which now...
Boscoscuro SpeedUp team strategy

Dynamic sponsorship in Moto2

In one of the previous articles we analyzed the so-called "dynamic branding" used by the McLaren team in Formula 1. This solution involves the alternation of different brands in specific areas of the livery so as to provide them with specific visibility based on...

some companies that have placed their trust in us

Roberto Alimentare
galician star
Fly Me To
Fizeta

Rudy Project

Rudy Project produces and sells the best sports products. Sports sunglasses and helmets for biking, outdoor, running, water sports, golf, shooting... The now consolidated collaboration with Fastback is based on the diffusion of the Rudy Project brand within the MotoGP, through the sponsorship of teams and riders, as well as proposals for special editions for companies.

personal time

Personal Time is a company that has been dealing with the selection, production and import of promotional items and clothing for 30 years. In addition to clothing, Personal Time is an importer of Airstreams, which are customized and modified to become protagonists of both small events and more demanding tours. Fastback and Personal Time have reached a commercial agreement for the development of contacts, deriving above all, but not only, from the MotoGP environment.

mie racing honda team

In 2019 MIE Racing participated in a joint project with Honda and Althea Racing, entering the FIM WorldSBK Championship with a factory-backed HRC team, the Moriwaki Althea Honda Team, and fielding experienced British rider Leon Camier and Japanese rider Ryuichi Kiyonari .

 MIE Racing founder and Team Principal Midori Moriwaki managed the project. Although challenging, the 2019 season allowed MIE Racing and Honda to gain important experience ahead of the 2020 season.

 

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