THE LINK BETWEEN YOUR BRAND AND RACING
Fastback is a sports marketing agency specializing in motorsport, active in MotoGP, Superbike and new disciplines such as MotoE, FormulaE and E-Xplorer.
The Fastback team is responsible for researching and activating sponsorships, building relationships within the paddock to enable companies to bring new business to life.
Extensive industry knowledge enables us to find the best solution based on the client's needs. Thanks to the channels opened with the main teams of the various leagues, we are able to customize the offer to achieve the required objectives. Whether it is increased visibility, investor research, corporate rewards, experience or activation of business synergies Fastback assists its partners every step of the way.
Our presence and recognizability in major motorsport contexts is guaranteed by the experience of Founder and CEO, Fabio Barchitta. Fabio has always been part of the motorsport world, first as a rider in the premier class and later as a manager within large companies such as Honda Racing Corporation, Aprilia Racing, Suter Racing Technology.
Personal relationships woven over decades of engagement on the race fields allow for quick and effective dynamics in building and finalizing collaborative relationships.
Being a sponsor in a sports discipline offers a wide range of opportunities and benefits. Increasing one's brand awareness, brand reputation, and brand positioning, reaching new markets and a wider audience, having a place to meet with referrers from other companies, or having unique experiences for employees, customers, suppliers, and collaborators. Our role is to provide all the support needed to identify the right dynamic for each of these requests and maximize the return on investment.
MOTOGP VIP VILLAGE™
Enjoy a summer break filled with adrenaline and passion at the MotoGP VIP Village™.
Reserve your place at the center of the action.
The realities with which we have collaborated
We collaborate with all teams and pilots in
We are able to procure connections with the top teams currently racing in MotoGP, Moto2, Moto3, MotoE, and Superbike. We can also explore opportunities across the motorsport landscape from Formula 1 to endurance racing to U.S. championships. The client can choose a specific manufacturer or team to partner with, or we can be the ones to identify the best exposure based on budget type and objectives.
Fastback is the Official Sponsorship Agency of the MIE Racing Team.
In 2023, we are once again supporting Midori Moriwaki and her team in their Superbike and Supersport 600 World Championship adventure.
Go to the dedicated section to learn more and to become a partner.
the latest posts
Formula E: the sponsors of the series
The livery of the ROKiT BMW Motorrad WorldSBK Team
"Talking" sponsorships: Sauber, Mercedes and AEG.
Tourism and territorial promotion in motorsport - part 2
Team Mooney VR46's livery
Onlyfans and Motorsport
Team Bonovo Action Bmw Racing's livery.
Art and motors: 50 years of Ligier
The special Repsol livery at Valencia 2008
Interview with Mario Cantoni Fiala of Flymeto
Rudy Project manufactures and sells the best products for sports. Sports sunglasses and helmets for biking, outdoor, running, water sports, golf, shooting... The well-established collaboration with Fastback is based on the dissemination of the Rudy Project brand in the MotoGP arena, through sponsorship of teams and riders, as well as proposals for special editions for companies.
Personal Time is a company that has been in the business of selecting, manufacturing and importing promotional items and apparel for 30 years. In addition to clothing, Personal Time is an importer of Airstreams, which are customized and modified to become stars of both small events and the most challenging Tours. Fastback and Personal Time have reached a business agreement to develop contacts, stemming mainly, but not only, from the MotoGP environment.
mie racing honda team
In 2019, MIE Racing participated in a joint project with Honda and Althea Racing, entering the FIM WorldSBK Championship with an HRC factory-supported team, the Moriwaki Althea Honda Team, and fielding experienced British rider Leon Camier and Japanese rider Ryuichi Kiyonari.
MIE Racing founder and Team Principal Midori Moriwaki managed the project. While challenging, the 2019 season allowed MIE Racing and Honda to gain important experience ahead of the 2020 season.