+39 340 4102448 info@fastback.it
Racing circuit

THE LINK BETWEEN YOUR BRAND AND RACING

Fastback is a sports marketing agency specializing in motorsport, active in MotoGP, Superbike and new disciplines such as MotoE, FormulaE and E-Xplorer.

 

The Fastback team is responsible for researching and activating sponsorships, building relationships within the paddock to enable companies to bring new business to life.

Extensive industry knowledge enables us to find the best solution based on the client's needs. Thanks to the channels opened with the main teams of the various leagues, we are able to customize the offer to achieve the required objectives. Whether it is increased visibility, investor research, corporate rewards, experience or activation of business synergies Fastback assists its partners every step of the way.

fabio barchitta

Our presence and recognizability in major motorsport contexts is guaranteed by the experience of Founder and CEO, Fabio Barchitta. Fabio has always been part of the motorsport world, first as a rider in the premier class and later as a manager within large companies such as Honda Racing Corporation, Aprilia Racing, Suter Racing Technology.

Personal relationships woven over decades of engagement on the race fields allow for quick and effective dynamics in building and finalizing collaborative relationships.

OUR SERVICES

Being a sponsor in a sports discipline offers a wide range of opportunities and benefits. Increasing one's brand awareness, brand reputation, and brand positioning, reaching new markets and a wider audience, having a place to meet with referrers from other companies, or having unique experiences for employees, customers, suppliers, and collaborators. Our role is to provide all the support needed to identify the right dynamic for each of these requests and maximize the return on investment.

SPONSORSHIp

BUSINESS DEVELOPMENT

MARKETING

CORPORATE HOSPITALITY

MOTOGP VIP VILLAGE™

Enjoy a summer break filled with adrenaline and passion at the MotoGP VIP Village™.

Reserve your place at the center of the action.

learn more

The realities with which we have collaborated

MIE Racing logo

We collaborate with all teams and pilots in

We are able to procure connections with the top teams currently racing in MotoGP, Moto2, Moto3, MotoE, and Superbike. We can also explore opportunities across the motorsport landscape from Formula 1 to endurance racing to U.S. championships. The client can choose a specific manufacturer or team to partner with, or we can be the ones to identify the best exposure based on budget type and objectives.

Fastback is the Official Sponsorship Agency of the MIE Racing Team.

In 2023, we are once again supporting Midori Moriwaki and her team in their Superbike and Supersport 600 World Championship adventure.

Go to the dedicated section to learn more and to become a partner.

Petronas MIE Racing 2023

the latest posts

LIQUI MOLY Husavarna Intact GP 2023

Husqvarna Moto 2 and Moto 3 team livery

As in many current and past examples, Team LIQUI MOLY Husqvarna Intact GP presents a solid structure engaged in 2 championships, Moto2 and Moto3. In the specific case of the Swedish manufacturer, owned by KTM, the 2 teams also present a shared almost...
Iron Lynx Porsche 911 RSR GT3

Racing animals

Since National colors have gradually given way to liveries dictated by sponsors we have become accustomed to seeing vehicles sporting lettering and colors. Of course, these must be declined according to the guidelines of the coordinated image of...
Speed in advertising

Speed as an advertising tool

Speed is often used as a positive value within commercial campaigns. This is evident when speed is linked to sports, specifically those disciplines in which it is one of the objectives or the ultimate goal. It is therefore not a...
Deductibility of sports sponsorships

The deductibility of sponsorships

Among the many points that play in favor of investing in sports sponsorships there is one that is less "ringing" but absolutely not negligible. Indeed, expenses of this kind fall within the scope of deductibility under current legislation. This is.
Team Fantic Moto2

The livery of Team Fantic Moto2

Fantic is a historic Italian two-wheel brand. It is the protagonist of a commercial and sporting rebirth path that sees participation in the Moto2 World Championship as one of the most visible dynamics. The team has picked up the legacy of Team VR46,...
Roberto Alimentare with Fantic Moto2

Roberto Alimentare with Fantic in Moto2

Our collaboration with Fantic Racing continues with excellent results. Thanks to the mediation of Fastback in fact a new brand is added to the list of collaborations of the Venetian company. We are talking about Roberto Alimentare, a food brand of great tradition, whose...
Le Mans 2023 special liveries

100 Years of Le Mans: tributes from houses and teams.

The year 2023 marks a very important milestone for motorsport, especially 4-wheel motorsport. Indeed, the 24 Hours of Le Mans reaches its 100th edition, and the classic of endurance racing classics is in better shape than ever. The reborn WEC Championship (World...
2023 Motocorsa Racing Team WSBK

Team Motocorsa's livery

Axel Bassani is now one of the certainties of the World Superbike Championship. Indeed, if last year one could speak of a revelation, the consistent performance of the Bergamo rider and his team makes him a fixed presence in the top positions, often ahead of...
Sponsorship value MotoGP

How much is a sponsorship worth?

How do you calculate the value of a sponsorship? The valuation of a sponsorship is a key parameter when establishing new business relationships between brands. Measuring its possible effect is complex because it must take into account a large...
Fizeta sponsorship on Fantic Racing Moto2

Fizeta - Fastback - Fantic

Fizeta-Fastback-Fantic: three "F's" that enshrine the new collaboration we helped create between these two companies. Fantic Motor is a historic brand in Italian motorsport: its Fantic Racing division is returning to the highest levels, first in off-road...

some companies that have trusted us

estrella galicia

Rudy Project

Rudy Project manufactures and sells the best products for sports. Sports sunglasses and helmets for biking, outdoor, running, water sports, golf, shooting... The well-established collaboration with Fastback is based on the dissemination of the Rudy Project brand in the MotoGP arena, through sponsorship of teams and riders, as well as proposals for special editions for companies.

personal time

Personal Time is a company that has been in the business of selecting, manufacturing and importing promotional items and apparel for 30 years. In addition to clothing, Personal Time is an importer of Airstreams, which are customized and modified to become stars of both small events and the most challenging Tours. Fastback and Personal Time have reached a business agreement to develop contacts, stemming mainly, but not only, from the MotoGP environment.

mie racing honda team

In 2019, MIE Racing participated in a joint project with Honda and Althea Racing, entering the FIM WorldSBK Championship with an HRC factory-supported team, the Moriwaki Althea Honda Team, and fielding experienced British rider Leon Camier and Japanese rider Ryuichi Kiyonari.

 MIE Racing founder and Team Principal Midori Moriwaki managed the project. While challenging, the 2019 season allowed MIE Racing and Honda to gain important experience ahead of the 2020 season.

 

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