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THE LINK BETWEEN YOUR BRAND AND RACING

Fastback is a Sports Marketing agency specialized in motorsport, active in MotoGP, Superbike and new disciplines such as MotoE, FormulaE and E-Xplorer.

 

The Fastback team deals with the search and activation of sponsorships, the creation of relationships within the paddock to allow companies to create new businesses.

The numerous knowledge in the sector allows us to find the best solution based on the customer's needs. Thanks to the open channels with the main teams of the various championships we are able to customize the offer to achieve the required objectives. Whether it is increasing visibility, seeking investors, corporate rewards, experiences or activating commercial synergies, Fastback assists its partners in every step.

Fabio Barchitta

Our presence and recognisability in the main motorsport contexts is guaranteed by the experience of the Founder and CEO, Fabio Barchitta. Fabio has always been part of the world of motorcycling, first as a rider in the premier class and later as a manager within large companies such as Honda Racing Corporation, Aprilia Racing, Suter Racing Technology.

The personal relationships established over decades of commitment on the competition fields allow us to have rapid and effective dynamics in the construction and finalization of collaborative relationships.

OUR SERVICES

Being a sponsor in a sporting discipline offers a wide range of opportunities and benefits. Increase your brand awareness, brand reputation and brand positioning, reach new markets and a wider audience, have a place where you can meet representatives from other companies or where you can provide unique experiences to employees, customers, suppliers and collaborators. Our role is to provide all the support necessary to identify the correct dynamics for each of these requests and maximize the return on investment.

SPONSORSHIp

BUSINESS DEVELOPMENT

MARKETING

CORPORATE HOSPITALITY

MOTOGP VIP VILLAGE™

Enjoy a summer break full of adrenaline and passion at the MotoGP VIP Village™.

Book your seat in the center of the action.

FIND OUT MORE

The realities with which we have collaborated

MIE Racing logo

We collaborate with all teams and riders in

We are able to provide connections with the most important teams currently racing in MotoGP, Moto2, Moto3, MotoE and Superbike. We can also explore opportunities across the motorsports landscape from Formula 1 to endurance racing to US championships. The client can choose a specific builder or team to collaborate with or we can identify the best exposure based on the type of budget and objectives.

Fastback is the official Sponsorship Agency of Team MIE Racing

Also in 2023 we are alongside Midori Moriwaki and her team in the adventure of the Superbike and Supersport 600 World Championship.

Go to the dedicated section to find out more and to become a partner.

Petronas MIE Racing 2023

the latest posts

Team Pons liveries

The celebratory graphics of Team Pons' last race

On the occasion of Team Pons' last outing before officially retiring after 31 years of activity, the team has decided to pay homage to its history with a special initiative. In fact, the bikes of Aron Canet and Sergio Garcia brought to the track for the race only...
Trackouse Racing MotoGP 2024 livery concepts

What will the Aprilias of Team Trackhouse Racing be like?

The arrival of Team Trackhouse Racing alongside Aprilia as the new star team of the Italian manufacturer is certainly one of the most anticipated innovations of the 2024 MotoGP season. The US team can boast a solid reputation overseas where it has built a...
Aron Canet sponsosrhip value

The value of sponsorship: Aron Canet and Team Pons

In this article we have analyzed how, thanks to specific software, it is possible to define a clear overview of the exposure of brands and their image return during a season in motorsport. These systems take advantage of meticulous monitoring...
Team Aspar sponsors

Team Aspar's sponsorship strategy

Like Intact GP, Team Aspar also boasts a double presence in the world championship: Moto2 and Moto3. In the two classes it presents itself with a homogeneous image, under the Gas Gas brand. In the arrangement of sponsors, a very particular dynamic of alternation follows which now...
Boscoscuro SpeedUp team strategy

Dynamic sponsorship in Moto2

In one of the previous articles we analyzed the so-called "dynamic branding" used by the McLaren team in Formula 1. This solution involves the alternation of different brands in specific areas of the livery so as to provide them with specific visibility based on...
Motorsports and children

Motorsport and childhood: sponsorships for the younger audience

Traditional marketing - and consequently its most recent and specific emanations - has developed a series of strategies aimed at younger audiences for decades. This is for a series of reasons, ranging from the most intuitive to the more "subterranean" ones. AND...
LIQUI MOLY Husavarna Intact GP 2023

The Husqvarna Moto 2 and Moto 3 Team livery

As in many current and past examples, the LIQUI MOLY Husqvarna Intact GP Team features a solid structure involved in 2 championships, Moto2 and Moto3. In the specific case of the Swedish company, owned by KTM, the 2 teams also have an almost shared...
Iron Lynx Porsche 911 RSR GT3

Racing animals

Since the national colors gradually gave way to the liveries dictated by the sponsors, we have become accustomed to seeing vehicles sporting lettering and colours. Obviously the latter must be declined according to the guidelines of the coordinated image of...
Speed ​​in advertising

Speed ​​as an advertising tool

Speed ​​is often used as a positive value within commercial campaigns. This appears evident when speed is linked to sport, specifically to those disciplines in which it represents one of the objectives or the ultimate goal. It is therefore not a...
Deductibility of sports sponsorships

The deductibility of sponsorships

Among the many points that play in favor of investing in sports sponsorships there is one that is less "clear" but absolutely not negligible. Expenses of this type in fact fall within the scope of deductibility according to current legislation. This is...

some companies that have placed their trust in us

galician star

Rudy Project

Rudy Project produces and sells the best sports products. Sports sunglasses and helmets for biking, outdoor, running, water sports, golf, shooting... The now consolidated collaboration with Fastback is based on the diffusion of the Rudy Project brand within the MotoGP, through the sponsorship of teams and riders, as well as proposals for special editions for companies.

personal time

Personal Time is a company that has been dealing with the selection, production and import of promotional items and clothing for 30 years. In addition to clothing, Personal Time is an importer of Airstreams, which are customized and modified to become protagonists of both small events and more demanding tours. Fastback and Personal Time have reached a commercial agreement for the development of contacts, deriving above all, but not only, from the MotoGP environment.

mie racing honda team

In 2019 MIE Racing participated in a joint project with Honda and Althea Racing, entering the FIM WorldSBK Championship with a factory-backed HRC team, the Moriwaki Althea Honda Team, and fielding experienced British rider Leon Camier and Japanese rider Ryuichi Kiyonari .

 MIE Racing founder and Team Principal Midori Moriwaki managed the project. Although challenging, the 2019 season allowed MIE Racing and Honda to gain important experience ahead of the 2020 season.

 

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