THE LINK BETWEEN YOUR BRAND AND RACING
Fastback is a Sports Marketing agency specialized in motorsport, active in MotoGP, Superbike and new disciplines such as MotoE, FormulaE and E-Xplorer.
The Fastback team deals with the search and activation of sponsorships, the creation of relationships within the paddock to allow companies to create new businesses.
The numerous knowledge in the sector allows us to find the best solution based on the customer's needs. Thanks to the open channels with the main teams of the various championships we are able to customize the offer to achieve the required objectives. Whether it is increasing visibility, seeking investors, corporate rewards, experiences or activating commercial synergies, Fastback assists its partners in every step.
Our presence and recognisability in the main motorsport contexts is guaranteed by the experience of the Founder and CEO, Fabio Barchitta. Fabio has always been part of the world of motorcycling, first as a rider in the premier class and later as a manager within large companies such as Honda Racing Corporation, Aprilia Racing, Suter Racing Technology.
The personal relationships established over decades of commitment on the competition fields allow us to have rapid and effective dynamics in the construction and finalization of collaborative relationships.
Being a sponsor in a sporting discipline offers a wide range of opportunities and benefits. Increase your brand awareness, brand reputation and brand positioning, reach new markets and a wider audience, have a place where you can meet representatives from other companies or where you can provide unique experiences to employees, customers, suppliers and collaborators. Our role is to provide all the support necessary to identify the correct dynamics for each of these requests and maximize the return on investment.
The realities with which we have collaborated
We collaborate with all teams and riders in
We are able to provide connections with the most important teams currently racing in MotoGP, Moto2, Moto3, MotoE and Superbike. We can also explore opportunities across the motorsports landscape from Formula 1 to endurance racing to US championships. The client can choose a specific builder or team to collaborate with or we can identify the best exposure based on the type of budget and objectives.
Fastback is the official Sponsorship Agency of Team MIE Racing
Also in 2023 we are alongside Midori Moriwaki and her team in the adventure of the Superbike and Supersport 600 World Championship.
Go to the dedicated section to find out more and to become a partner.
the latest posts
Rudy Project produces and sells the best sports products. Sports sunglasses and helmets for biking, outdoor, running, water sports, golf, shooting... The now consolidated collaboration with Fastback is based on the diffusion of the Rudy Project brand within the MotoGP, through the sponsorship of teams and riders, as well as proposals for special editions for companies.
Personal Time is a company that has been dealing with the selection, production and import of promotional items and clothing for 30 years. In addition to clothing, Personal Time is an importer of Airstreams, which are customized and modified to become protagonists of both small events and more demanding tours. Fastback and Personal Time have reached a commercial agreement for the development of contacts, deriving above all, but not only, from the MotoGP environment.
mie racing honda team
In 2019 MIE Racing participated in a joint project with Honda and Althea Racing, entering the FIM WorldSBK Championship with a factory-backed HRC team, the Moriwaki Althea Honda Team, and fielding experienced British rider Leon Camier and Japanese rider Ryuichi Kiyonari .
MIE Racing founder and Team Principal Midori Moriwaki managed the project. Although challenging, the 2019 season allowed MIE Racing and Honda to gain important experience ahead of the 2020 season.