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Cryptocurrencies and NFT in Formula 1
Cryptocurrencies, Fan Tokens and NFT in Formula 1: New financial technologies are rapidly becoming one of the most involved sectors in sports sponsorship.
The new Team Prima Pramac MotoGP livery
Team Pramac is now an established fixture in the MotoGP World Championship. Founded 20 years ago, when it brought Tetsuya Harada to the track on a Honda NSR 500 by taking over Jeff Hardwick's team, it is now Ducati's first 'customer' team. Behind it all is Paolo...
Pramac and Lamborghini: special liveries for Mugello
The collaboration between Pramac and Lamborghini has been going on for several years now, and the Mugello circuit has been the focus of numerous dedicated initiatives. The car-motorcycle combination on a sporting level can represent an interesting opportunity for commercial synergies and...
BMW's special livery at Estoril
Bmw chose the Estoril weekend to celebrate the 50th anniversary of its 'M' division: the famous department responsible for the company's high-performance vehicles. Scott Redding's M 1000 RR raced race 1 on Saturday in an aesthetically pleasing...
The Star Wars Red Bull
On the occasion of the release of the film 'Revenge of the Sith' in spring 2005, Lucas Film and 20TH Century Fox entered into a promotional agreement with the Red Bull team. The newly founded Anglo-Austrian stable was the youngest in the paddock and its approach...
Special liveries for the French GP
The home race has always been a special occasion for the drivers of the various international championships. Let's see how in past years two contemporary drivers have decided to greet the French Grand Prix.
Sponsors of the Lenovo MotoGP Team Ducati
Let's find out in detail which sponsors support the official Ducati MotoGP 2022 Team. Among them we find technical supplies, sharing of services, commercial partnerships and much more. Let's start with the title sponsor, as we can already see...
Before SuperLeague: SuperLeague Formula
Superleague Formula was an ambitious crossover project that attempted to link two of the richest and most popular disciplines: football and motorsport.
Historic liveries: the HRT f111
When you are struggling to attract sponsors, you have to be clever. That's exactly what HRT did in 2011 with its F111.
Cryptocurrencies and NFT in NASCAR and Indycar
Crypto and NFT-themed sponsorships have become a constant in the US leagues. We analyse them in detail.
Historic liveries: the double colour scheme of BAR 001
When British American Racing started its adventure in Formula One (taking over the place of Tyrrell for 26 million pounds) it certainly didn't go unnoticed. The newborn Craig Pollock's team could first of all avail itself of the presence behind the wheel of...