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Team Aspar's sponsorship strategy

Team Aspar's sponsorship strategy

Like Intact GP, Team Aspar also boasts a double presence in the world championship: Moto2 and Moto3. In the two classes it presents itself with a homogeneous image, under the Gas Gas brand. In the arrangement of sponsors, a very particular dynamic of alternation follows which now...
Dynamic sponsorship in Moto2

Dynamic sponsorship in Moto2

In one of the previous articles we analyzed the so-called "dynamic branding" used by the McLaren team in Formula 1. This solution involves the alternation of different brands in specific areas of the livery so as to provide them with specific visibility based on...
The Fantic Moto2 Team livery

The Fantic Moto2 Team livery

Fantic is a historic Italian two-wheel brand. It is the protagonist of a path of commercial and sporting rebirth which sees participation in the Moto2 World Championship as one of the most visible dynamics. The team has taken up the legacy of the VR46 Team,...
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