from Matthew Scarsi | Jul 5, 2022 | News, Sponsorships
After the first articles on the Ducati Desmosedici GP of Team Lenovo MotoGP and Prima Pramac MotoGP, we analyze the livery and sponsors of another track star: the Yamaha R1 of the reigning World Superbike Champion, Toprak Ratzgatioglu. The wording...
from Matthew Scarsi | Mag 27, 2022 | MotoGP, News, Sponsorships
Team Pramac is now an established fixture in the MotoGP World Championship. Established 20 years ago, when it brought Tetsuya Harada to the track on a Honda NSR 500 by taking over Jeff Hardwick's team, it is now Ducati's first "customer" team. Behind it all is Paolo...
from Matthew Scarsi | Mag 2, 2022 | News, Sponsorships
A year ago, the project of 12 European football clubs to start their own competition suddenly appeared on the scene. 2021 was the year that saw the rapid explosion and equally sudden implosion of the "Super League" project: a kind of...
from Matthew Scarsi | Mar 30, 2022 | News, Sponsorships
In the first part of the article, we analyzed the presence of cryptocurrency and NFT-related brands and services on the current Formula 1 starting grid. Let's go below to take a closer look at how this sector approaches the main motorsport disciplines...
from Matthew Scarsi | Mar 23, 2022 | News, Sponsorships
When British American Racing began its Formula 1 adventure (taking over the Tyrrell seat for 26 million pounds) it certainly did not go unnoticed. Craig Pollock's fledgling stable could primarily benefit from the presence behind the wheel of...
from Matthew Scarsi | Mar 14, 2022 | News, Sponsorships
"The best place to hide anything is in plain sight." - Edgar Allan Poe Paraphrasing the American writer is pretty much what happened to Surtees at the 1976 Race of Champions at Brands Hatch. That year, in fact, the small British team...
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