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In first part of this long analysis we have examined the brands that support the Formula E Championship: let's now move on to discover the sponsors of the individual teams.

ABT-Cupra

Starting from ABT-Cupra we obviously meet Cupra, the new Seat brand dedicated to sportier and electric vehicles. The name is the portmanteau of the terms Cup and Racer, to underline the racing nature of the vehicles. dept, which stands for Abt Sportsline GmbH, is a German company producing high-performance components dedicated to Volkswagen group cars (Audi, VW, Seat, Skoda).

ZF Friedrichshafen AG is also a German company that has been producing components for transport and mobility for over a century. Its presence in the series derives from the construction of the drivetrain, developed in collaboration with Mahindra, which equips the 2 cars.

The second partner of the team is Südpack, a company producing films for the packaging of food, medical and generic products. This is a collaboration born 2 years ago within the DTM, the German Touring Car Championship.

Avalanche Andretti

The Avalanche Andretti team presents Avalanche as title sponsor. It is an open source blockchain through which it is possible to create various assets: contracts, NFTs, tokens, decentralized applications.

Prysmian Group is the world's leading company in the production of cables for energy transport and telecommunications, a position achieved over the years thanks to the acquisitions of Draka and General Cable. The agreement with the US team provides for the support and supply of materials and structures in the electrification field.

Crowe UK, a subsidiary of Crowe Global, is one of the top 10 accounting networks in the world. The partnership with Andretti-Avalanche establishes that the English company provides support in managing relations with the International Federation and with the organizers, especially in terms of expense control and compliance with parameters.

The Indiana logo that stands out at the end of the side gondolas, immediately before the rear tires, identifies the American state. Specifically, it concerns the brand of Indiana Economic Development Corporation: The idea is to use the visibility offered by the series to raise global awareness of Indiana's commitment to clean energy and access to entrepreneurial resources.

DS Penske

DS Penske was born from the joint effort of premium French brand from Citroen with the team previously known as Dragon Racing, which has always been active in the full electric series. The name Penske is an institution in motorsport but in this case we are talking about the team born from the will of the famous Rofer's son, Jay. The latter being the owner of the large media group Penske Media Corporation (PMC), many of the brands we find on the car are part of that company's portfolio.

Variety is a historical magazine founded over a century ago. He mainly deals with entertainment with particular reference to the world of cinema. Today the 3 paper versions are accompanied by a website.

Rolling Stone it is part of the same publishing house and deals with music, lifestyle, current affairs and society. Sportico also appears in the PMC basket, a site dedicated to the creation and dissemination of sports-themed content: statistics, analyses, data and news.

Vibe Magazine is the periodical that deals with music but with a focus on hip hop, r'n'b and black music in general. Robb Report, on the other hand, covers everything that is style and luxury, from homes to cars, from accessories to travel as well as nautical, food, etc.

Billboard is the weekly music magazine whose charts have long been one of the absolute references on the scene. WWD – Women's Wear Daily – is a fashion industry trade magazine, founded in New York by Edmund Fairchild on 13 July 1910. It was so authoritative that it earned the nickname “Fashion Bible”. It mainly deals with trend changes and news in the fashion industry for men and women.

Yahoo! is a historic search engine and portal for web services. For 2 years it has resumed its classic name after being part of the Verizon Media package. Even as this article is published, the service is abandoning the content publishing sector in favor of email and search services.

Srmg is the acronym for Saudi Research and Media Group. It is a publishing company responsible for the publication of numerous periodicals in Arabic.

Total Energy is a French oil company, identified until a few years ago by the simple acronym Total. It has been involved in Formula E since the beginning of the series: its partnership with its compatriot team, DS, involves the supply of special lubricants for the components of the car's power unit. The studies and experiments carried out in this competition allow the company to develop products suitable for hybrid vehicles powered by alternative fuels.

The abbreviation Sxsw stands for South by Southwest, an annual film music festival in Austin, Texas. Also being the venue for numerous meetings and conferences, Formula E personalities were able to take advantage of the event to disseminate further knowledge about the championship and its objectives.

Mouser Electronics is a top 10 global distributor of semiconductors and electronic components. is joined in this partnership by TTI, Molex (a company specialized in the production of electrical connections) and Kyocera AVX. The latter company owns a wide range of productions ranging from components for industry, electronic devices, advanced systems for the production and transport of energy.

TTI is a US distributor of electronic products including capacitors, resistors, connectors, switches, relays, sensors etc.

Envision Racing

Team Envision is a direct emanation of the group Envision. It is a large company involved in the key themes of the championship: it creates renewable energy production systems as well as infrastructures and devices for electric mobility and charging. All this is combined with the development of software for managing and monitoring emissions and consumption.

Algorand it is a blockchain protocol with related cryptocurrency, called Algo. The infrastructure was developed by an Italian professor at MIT in Boston and is now used by several countries to develop their own virtual currencies, by FIFA for their digital assets, by SIAE and by the Bank of Italy.

The team has a multi-year agreement with the Japanese chemical-pharmaceutical group Teijin, a company active in the development of high-performance fibers and polymers. The championship is used both to promote the brand and to trigger actions to improve efficiency and reduce harmful impacts.

genpact is a large enterprise services company that can provide an entire ecosystem of digital and business products. The partnership with Envision involves Genpact engineers being directly involved with the team on track in the collection and advanced analysis of data so as to develop more efficient decision-making systems thanks also to the support of artificial intelligence.

Johnson Matthew is a British multinational chemical company that uses synergy with Envision to develop innovative battery technologies and materials. Thanks to these studies, the company is opening a production site for nickel batteries specifically for advanced mobility.

The team's cybersecurity is entrusted High pole Networks, an American company engaged in the development of web and cloud solutions for cybersecurity and protection.

Jaguar TCS

 

Tata Consultancy Services (TCS) is India's leading software and information systems development group. The multi-year synergy with Jaguar, of which it is the title sponsor, involves the use of the championship as a platform for the study of infrastructures useful for electric mobility and the provision of data collection and analysis services for sporting activities. The sporting relationship and the title sponsorship follow an already active commercial relationship between the two entities.

Wolfspeed is an American semiconductor company, active in the series since 2017. The competitive activity is in fact functional to the development of high-performance devices for the accumulation and recharging of batteries.

Collaboration between Castrol and Jaguar has its roots in the most glorious past of motorsport. Today this combination is renewed in a completely different environment: even in electric motors, however, there is the need to use lubricants and greases that reduce friction and friction to a minimum so as to increase efficiency as much as possible.

Gkn automotive is an English brand specialized in both conventional transmission systems and those aimed at the world of hybrid and electric vehicles. With the team on track it provides technology and operations support through its products and technicians.

Dow Mobility Science is the division of the chemical giant Dow Chemicals dedicated - as the name indicates - to the study of innovative solutions for vehicles and the automotive industry in general. It is the Official Materials Science Partner, a term that indicates research into the construction materials of the car and its systems.

A Micro Focus the collection and advanced analysis of data is entrusted also through artificial intelligence. The British multinational deals with software development and IT solutions that embrace all facets of governance, communication, marketing and administration. Vertica, another brand we encounter on the bodywork, is the Micro Focus product line dedicated to the world of big data.

Mahindra racing

Analyzing the partners of the Indian company Mahindra we find Nippon Audio, a Japanese company focused on the study and production of advanced telematics and infotainment systems for vehicles.

Tech Mahindra was born from a joint venture between the Mahindra group and British Telecommunications. For the team, the technological and IT services giant carries out - as we have seen in some previous examples - the function of collecting and analyzing data, which is then processed into a predictive formula to provide useful information for sporting activities.

As in the case of ABT-Cupra, here too ZF takes care of the creation of the car's drivetrain.

Shell supplies Mahindra with transmission lubrication products, the so-called e-fluids.

Signs is the team's global cybersecurity partner and offers a complete protection service for all sensitive data and software used in the championship.

One8 is a sportswear and accessories brand created by the Indian champion and former captain of the national cricket team Virat Kohli. He provides the team with clothing and all lifestyle support.

The pilots' suits are supplied by the Italian company omp who signed a multi-year agreement with the Indiana team in 2020.

Coral Eyewear is a company in the eyewear field. In the past it has developed dedicated collaborations with Mahindra drivers to create series of limited edition products.

Maurice Lacroix is a Swiss watch factory and supports Mahindra as the official timekeeping system.

One of the longest standing partners is Rockfort Engineering: this company is able to design and build advanced systems for vehicle dynamics and propulsion. The technicians boast great experience in motor racing having already worked for Formula 1, WRC, Lmp1 and much more.

Maserati MSG

Maserati made its arrival in the electric single-seater championship in this last season: it took over the place and structure of Venturi Racing and will participate as Maserati Monaco Sports Group Racing. It is the first Italian brand to debut in the series and the second from the Stellantis group after DS Automobyles with which it shares the technical and powertrain base.

jewelry – whose name derives from the historic Stolichnaya vodka – is a Russian group that produces and distributes alcohol on over 175 markets.

Hewlett packard enterprise (HPE) has been involved in the Formula E Championship since 2018. First alongside Venturi and since 2023 as the main partner of Maserati. This giant of the technology industry uses this type of initiative to study products and solutions aimed at sustainable management of IT processes. The HPE Greenlake brand is also promoted on the car, which identifies the Edge to Cloud software branch, i.e. hybrid solutions to help companies with their more specific needs in data collection and processing. This infrastructure is obviously put at the service of the team to guarantee maximum efficiency in defining decision-making processes.

Lucca is one of the main partners of the team. This company operates in the field of financial analysis in the cryptocurrency and blockchain fields and provides advanced management and administration services to operators.

Craft 1861 is a New Mexico company that offers an innovative approach to body care and well-being. Its products based on hemp and derivatives (CBD) are indicated for the treatment of sleep, stress and post-exertion recovery for athletes. In addition to Formula E, the commitment to competitions materialized last year with the official partnership as "wellness partner" with the organizers of MotoGP and with Team Pramac.

Neom mclaren

McLaren has taken over the team that for years raced (and won) with the Mercedes EQ brand. The new team has a title sponsor which is the only brand to appear on the livery in addition to the collective ones of the series. This brand is the protagonist of a partnership that also extends to Extreme-E, the other series dedicated to electric cars but in this case Off Road.

Neom is the name of a city being planned and built that will be built in the northern part of Saudi Arabia. Inside it will be located Oxagon, a gigantic floating industrial hub. McLaren is among the investors of the Oxagon Research and Innovation Campus which will function as an accelerator for advanced initiatives aimed at sustainability and efficiency.

Nio 333

Nio 333 Racing is the name of the Chinese electric vehicle brand's team NIO. This is a historical reality of the championship having been present since the first edition. The writings on the highly recognizable livery relate to the NIO brand and ER9, the name of the car model used.

We also find the Lisheng Sports logo, previously Shanghai Lisheng Racing, the group that provides technical sports support to the campaign and is also active in the ETCR.

Nissan

As in the case of Mahindra, Shell is also experimenting with new technologies with Nissan in search of maximum performance to then bring to everyday roads. In addition to the classic logo of the petrochemical giant, under which the e-fluids necessary for the operation of the transmission are distributed, we find that of Shell Recharge. As the name suggests, this is the structure dedicated to charging electric vehicles.

As for the technical clothing of the men of the team, Nissan is supported by The Woolmark Company, one of the most important companies in the field of Merino wool. The uniforms used during the season are made precisely from this natural fiber obtained from sustainable farming

Tag Heuer Porsche

The name of the team indicates the title sponsorship of the Swiss watch brand. Tag is also, as described in the previous article, also a supporter of the series as an official partner.

We have seen how Hugo Boss is already one of the official partners of the trophy. In addition to this, the German brand has been collaborating with the Porsche Team - for 4 years already - as a supplier of all the team and drivers' clothing.

The partnership between ExxonMobil and Porsche, in particular Porsche Motorsport, has continued for many years in numerous categories, from grand touring to endurance racing. In the case of electric car competitions, Mobil has developed a line of lubricants, called EV, specific for the transmissions of this type of engine.

Puma has supported the Porsche team since 2019 and provides team members with footwear and all technical safety clothing.

Ansys is a group that develops engineering simulation software. Its support to the team takes place through products that help Porsche technicians define the best strategies to maximize engine and transmission performance and efficiency. Through the collection and processing of all the data it is possible to define simulation strategies in order to visualize all the scenarios and opportunities deriving from the activity on the track.

Henkel has activated a partnership with Porsche in 2022 which includes the presence on the brand's cars Loctite. On a technical level this report predicts that TAG Heuer Porsche will benefit from a wide range of products including high-performance epoxy adhesives, blockers, filler adhesives, threadlockers, structural adhesives, pipe sealants and instant adhesives.

Cato Networks is a cybersecurity company that provides SASE secure access services to Porsche throughout the season to ensure protection for the large amount of data used and the certainty of stable and secure connections.

Those listed are all the brands that appear on the bodies and suits of the various teams. The basket of each team also enjoys the support of numerous other companies whose agreements, however, do not provide for display on vehicles and clothing.

If you want to discover other interesting notions about the world of sponsorships, continue to follow ours blog, if you want to become part of motorsport as an investor, don't hesitate to contact us!

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