Formula E is, along with MotoE, Extreme-E and E-Xplorer, the vanguard of a possible new way of motorsport by exploiting alternative technologies. The emission-free advantage allows vehicles engaged in these series to explore new possibilities. If for MotoE the circuits are the same as their internal combustion engine counterparts, for 4-wheelers this opportunity translates into racing in special settings. Extreme and X-Plorer can push themselves into unprecedented naturalistic settings while Formula E can reach city centers to get closer to curious onlookers and fans. This, combined with the specificity of propulsion, helps attract a rather specific type of investor and alternative to traditional trophies.
the positive trend in viewership and revenue means that there are now more than 300 million compressed viewers over the 15-match period. The average year-on-year growth is between 25 and 32 percent.
To emphasize this typicality we proceed to analyze the format in its entirety: we find out both within the organization you go team by team what sponsorships are active for the current season.
First of all, let's start with the companies that are official partners of the entire championship and that at various levels we find on the cars and on all media and materials inside the paddock and in official communications.
ABB (Asea Brown Boveri) is the official partner of the championship, which also appears in the Formula E logo itself and in the full titling. The half-Swiss, half-Swedish company is active in the energy, robotics and automation sectors and identified the series as an opportunity to reach a wider audience and showcase its technologies. It is in the sixth year of this partnership that began in 2018.
Julius Baer is among the founding partners of the series now back "way back" in 2014. Its agreement is to continue as a global partner until 2026. The company is Switzerland's leading private wealth management bank and is therefore primarily involved in private capital and investment management.
Hankook is one of the world's leading tire manufacturers. This South Korean company has officially become a supplier and partner of Formula E starting in 2022. The championship is being used to develop new production dynamics: the tires used in the race are in fact suitable for use in both dry and wet conditions and are made of 30 percent renewable materials. All this ensures considerable dimaterial and emission savings.
The last of the main partners is Sabic, a Saudi company whose ownership is mostly with Aramco. It too operates in the oil field with a specific commitment to chemicals and industrial polymers: it is on the latter product that it focuses its work on its involvement in Formula E to promote a program called Bluehero. This is a program aimed at developing and providing innovative materials for the automotive sector to help its transition to sustainable mobility.
The Allianz insurance group has been a partner of the championship since its first season: inside the paddock it brings the Allianz E-Village, a space dedicated to engaging the public on topics such as innovation, sustainability, and experimentation.
Antofagasta Minerals is an Anglo-Chilean mining company. It joined the Formula E world in 2018 with the sponsorship of the first E-Prix in Santiago, Chile. Since the following year it has been an official partner of the entire series. As one of the leading global copper suppliers, it has identified the electric car market (and its sporting meaning) as an important avenue for development. For the past 1 year it has been converting its mining facilities to run on renewable energy and from 2025 will use 90% recycled or desalinated water for its operations.
German multinational Bosch is the world's largest producer of automotive components. Logical then that it is in the spotlight in an era that marks the transition of vehicles from thermal to electric propulsion. The Formula E Championship is a suitable setting for the brand to promote in particular its services aimed at micro-urban mobility and the cities of the future.
Staying in Germany, we meet the Hugo Boss group, which became Formula E's first clothing partner in 2017. The members of the organization of the various events thus enjoy this exclusive supply. The brand also uses the presence of the races in globally significant cities to communicate its products and new initiatives.
Copper.co is a British company that provides institutional solutions for digital asset custody and trading. It thus holds the role of the official partner of the series with regard to all digital services for investors.
DHL is the official logistics service of the championship. The German company approaches the commitment as a twofold challenge: on the one hand, to ensure that the more than 415 tons of material are always available at the designated locations and dates. This value includes all the organization's supports, cars, team equipment, batteries, and tires. On the other hand, to execute the task in the most sustainable way possible through a multimodal platform integrating air-air-rail-road transport and replacing fossil fuels with biofuel where permitted.
Heineken is one of the world's largest brewers. It has more than 300 premium brands from around the world in its portfolio that can be sourced at the various stages of the season. The urban setting then fits perfectly with the idea of being able to enjoy a race without moving too far from home. The paddock is also an ideal setting for promoting the "Brewing a Better World" campaign, which calls for responsible consumption.
Moët & Chandon has been the official champagne of Formula E for five seasons and espouses its aims of responding to the UN Sustainable Development Goals. Specifically, the Maison has committed to a program of reducing the carbon footprint in its production and safeguarding biodiversity.
Saudia is the Saudi flag carrier and official partner of the series for the past 4 years. Through its "Take your seat" campaign, it provides connections to and from all grand prix venues as well as dedicated spectator experiences.
Swiss brand Tag Heuer has been a partner of the Championship since its launch in 2014 and is the official timing system in the series. The 'values adherence means that the company is making an effort to offset its emissions through the activation of dedicated projects on Swiss soil. In addition to this position, Tag Heuer is also directly involved as title sponsor of Team Porsche. But for the in-depth discussion of the teams, we refer you to the second part of the article.
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