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Florence, Fortezza da Basso.

Franco Morbidelli special guest of Lumberjack at Pitti Uomo.

This extraordinary event is the global benchmark for lifestyle, quality scouting, and the worldwide launch of new trends and fashion projects.It is here that Lumberjack is showcasing the UN.Code collection, the premium line of footwear and apparel that meets the needs of the modern consumer, who is constantly seeking a balance between fashion and practicality, between the hustle and bustle of the city and the calm of nature.

To strengthen the brand's image, the company invested heavily, becoming an official sponsor of Team Estrella Galicia 0,0 Marc VDS, choosing Franco Morbidelli - 2017 Moto2 World Champion and current MotoGP rider - as the brand's Ambassador.
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Ph credit: Paolo Rento Sacchi

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"This is a good time for us, when the market is rediscovering the value of authentic brands like ours, and this is amply demonstrated by the results that reward the quality and attention that have always distinguished us," commented Andrea Vecchiato, CEO of Lumberjack.

"I am proud to have materialized the union between Team EG 0.0 Marc VDS, of which Franco Morbidelli is a member, and Lumberjack. I am convinced that this investment will bring added value to this dynamic company like Lumberjack," said Fabio Barchitta, CEO & Founder of Fastback Sport Marketing.
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