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Team Aspar's sponsorship strategy
Like Intact GP, Team Aspar also has a dual presence in MotoGP: Moto2 and Moto3. In the two classes it presents itself with a homogeneous image, under the Gas Gas brand. In the arrangement of sponsors it follows a very particular dynamic of alternation that now...
Dynamic sponsorship in Moto2
In one of the previous articles we analyzed the so-called "dynamic branding" used by the McLaren team in Formula 1. This solution involves alternating different brands in specific areas of the livery so as to provide them with specific visibility based...
Motorsport and childhood: sponsorships for younger audiences
Traditional marketing-and, consequently, its more recent and specific emanations-has been devising a number of strategies aimed at younger audiences for decades. This is for a variety of reasons, ranging from the more intuitive to the more "underground." È...
Husqvarna Moto 2 and Moto 3 team livery
As in many current and past examples, Team LIQUI MOLY Husqvarna Intact GP presents a solid structure engaged in 2 championships, Moto2 and Moto3. In the specific case of the Swedish manufacturer, owned by KTM, the 2 teams also present a shared almost...
Racing animals
Since National colors have gradually given way to liveries dictated by sponsors we have become accustomed to seeing vehicles sporting lettering and colors. Of course, these must be declined according to the guidelines of the coordinated image of...
Speed as an advertising tool
Speed is often used as a positive value within commercial campaigns. This is evident when speed is linked to sports, specifically those disciplines in which it is one of the objectives or the ultimate goal. It is therefore not a...
The deductibility of sponsorships
Among the many points that play in favor of investing in sports sponsorships there is one that is less "ringing" but absolutely not negligible. Indeed, expenses of this kind fall within the scope of deductibility under current legislation. This is.
The livery of Team Fantic Moto2
Fantic is a historic Italian two-wheel brand. It is the protagonist of a commercial and sporting rebirth path that sees participation in the Moto2 World Championship as one of the most visible dynamics. The team has picked up the legacy of Team VR46,...
Roberto Alimentare with Fantic in Moto2
Our collaboration with Fantic Racing continues with excellent results. Thanks to the mediation of Fastback in fact a new brand is added to the list of collaborations of the Venetian company. We are talking about Roberto Alimentare, a food brand of great tradition, whose...
100 Years of Le Mans: tributes from houses and teams.
The year 2023 marks a very important milestone for motorsport, especially 4-wheel motorsport. Indeed, the 24 Hours of Le Mans reaches its 100th edition, and the classic of endurance racing classics is in better shape than ever. The reborn WEC Championship (World...