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The new 2027 MotoGP regulations

The new 2027 MotoGP regulations

There was great anticipation for the release of the new MotoGP technical regulations which will come into force in 2027. There are, in fact, numerous issues on the organizers' table and many involve the evolution of the vehicles featured in the flagship series of the...

The liveries of the 2024 MotoE Championship

The MotoE World Championship entered the video after the second race on the Le Mans circuit. Let's take advantage of the moment to take stock of how all the various teams present themselves, their liveries and the sponsors that characterize them. Dynavolt Intact GP Dynavolt is...

Liberty Media and Dorna: how is MotoGP changing?

Liberty Media and Dorna: how is MotoGP changing?

The arrival of Liberty Media in MotoGP is certainly one of the big themes of this 2024. After several weeks (actually months) of rumors, the US and Spanish companies have come out into the open by making the agreement official. An agreement that provides for the acquisition...

The University of Sponsors

The University of Sponsors

One sector that tends to be little associated with sports sponsorships is education and training. This is because technically in Europe most schools and universities are public. Private or specialized institutions...

The Team Fantic 2024 livery

The Team Fantic 2024 livery

Fantic Racing continues its commitment in the Moto2 category of the MotoGP World Championship. The Venetian team, after having inherited the structure of Team VR46, now travels in total autonomy. As is clearly visible on the new 2024 liveries, the link with the past has been...

The celebratory graphics of Team Pons' last race

The celebratory graphics of Team Pons' last race

On the occasion of Team Pons' last outing before officially retiring after 31 years of activity, the team has decided to pay homage to its history with a special initiative. In fact, the bikes of Aron Canet and Sergio Garcia brought to the track for the race only...

What will the Aprilias of Team Trackhouse Racing be like?

What will the Aprilias of Team Trackhouse Racing be like?

The arrival of Team Trackhouse Racing alongside Aprilia as the new star team of the Italian manufacturer is certainly one of the most anticipated innovations of the 2024 MotoGP season. The US team can boast a solid reputation overseas where it has built a...

The value of sponsorship: Aron Canet and Team Pons

The value of sponsorship: Aron Canet and Team Pons

In this article we have analyzed how, thanks to specific software, it is possible to define a clear overview of the exposure of brands and their image return during a season in motorsport. These systems take advantage of meticulous monitoring...

Team Aspar's sponsorship strategy

Team Aspar's sponsorship strategy

Like Intact GP, Team Aspar also boasts a double presence in the world championship: Moto2 and Moto3. In the two classes it presents itself with a homogeneous image, under the Gas Gas brand. In the arrangement of sponsors, a very particular dynamic of alternation follows which now...

Dynamic sponsorship in Moto2

Dynamic sponsorship in Moto2

In one of the previous articles we analyzed the so-called "dynamic branding" used by the McLaren team in Formula 1. This solution involves the alternation of different brands in specific areas of the livery so as to provide them with specific visibility based on...

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