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In the World Superbike Championship landscape, it is Team BMW that has presented the biggest news at the sponsor level.

In fact, the Munich-based manufacturer has signed a title sponsorship agreement with Rokit. BMW has been relying on Shaun Muir Racing to manage its track operations for a number of years now. Since this is a British entity, it is no coincidence that a good portion of the brands present are from the British area.

Rokit is a U.S.-based conglomerate that incorporates many assets within it: business consulting, video production, apparel, beverages, service, telephony, connectivity, video games, mobility and more. The presence of the new brand name on the revamped M 1000 R led to a marked change in the livery, which is now almost completely black except for the iconic "M" division graphics.The partnership between BMW and ROKIT had already materialized during the 2022 season of the BTCC (the British Touring Car Championship) with the support of MB Motorsport and driver Jake Hill. The communication strategy of this multinational company on the other hand has always focused on supporting the world of sports with dozens of sponsorships in a variety of fields. Tennis, Basketball, Football, Formula 1, Indycar, Nascar, Formula E and many others. Although the arrival of a new brand is a good sign, especially at a time that is not easy, it is good to keep in mind the full picture. Indeed, Rokit has a history of litigation over nonpayment and noncompliance with agreements: among the most recent and striking cases is the withdrawal of sponsorship to the Williams F1 Team after the car and livery had already been presented. Other entities that have been the protagonists of similar circumstances include Manchester United, Houston Rockets, and Las Vegas Raiders. It is to be hoped that the relationship will be handled in more effective ways in this case.

Continuing the list of logos we find on the fairings we find Dynavolt, a company that produces batteries and accumulators as well as being involved in renewable energy. This is the third year of the partnership with the Bavarian manufacturer: it is included in a basket of initiatives that include MotoGP, Moto2, MotoE, BSB.

Ravenol is a lubricant brand of Ravensberger Schmierstoffvertrieb GmbH, a Westphalian company that has been active since 1946. is involved in more than 100 international series, including supporting Alpha Tauri in Formula 1.

WRS is an Italian company based in Tavullia that has been active in the development and production of high-performance parts since 2008. In this case, fairings, which it makes for both road and racing applications. It supplies, In addition to the official BMW team also the Pata Yamaha, Team Pramac, Bonovo Action Bmw Racing, Team Mooney and WithU in MotoGP, Leopard, Snipers and many others.

Bonamici Racing is an Italian company specializing in the production of ergal accessories specifically for racing use. It supplies many teams in both world speed and series derivatives as well as endurance.

Pirelli is the sole tire supplier for the entire category and its presence is therefore mandatory on all models engaged in the race.

Milwaukee is an American tool manufacturing company. It was founded in the United States in 1924 and has been part of Techtronic Industries since 2005. Recent years have seen an intensification of brand promotion activities through motorsport, an area where in fact many of the tools in the range are used. V8 Supercars in Australia, Yamaha and BMW in BSB (British Superbike) and road racing, Aprilia in SBK, and many others.

Akrapovic has been alongside BMW in Superbike since the propeller company's debut in the category back in 2009. The partnership has gradually strengthened over time and the Slovenian manufacturer equips the M1000 RRs as well as several competitors on the grid. The Munich-based manufacturer's production models, in their more specialized versions, are also fitted with the scorpion exhaust systems.

Founded after World War II in Cassago Brianza, Domino was initially a factory of clutch and brake cables. Over the decades it specialized in the production of controls, grips, footpegs: strategic in the expansion of the brand is the acquisition in the 1990s of Tommaselli. Today, thanks to its racing division, it equips numerous teams in both track and off-road speed.

Fuchsfelge PVM entered the world of motorcycle racing precisely in 2022 through equipping the Bmw motorcycles on the grid, both those of the official team and those of Bonovo Action. This brand also marks the collaboration of two historical signatures such as Fuchs (his products for Porsche are historical) and PVM itself.

EBC Group is a British provider of IT, security, cloud and data management services. The partnership with BMW Superbike has been going on for about five years: it involves the team using EBC's cloud infrastructure to transfer and store all data in real time at the factory in Munich.

Staying in England we find Attis, an insurance brokerage agency in the Attis Insurance Brokers Ltd. galaxy. Its involvement in motorsport is through its Attis Sports division, which handles road, personal and travel insurance. The agreement between BMW and Attis was extended globally this year after the 2022 advance locally with Team FHO Racing in the BSB.

Ilmberger Carbon, as the name suggests, is a German company that produces high-quality carbon and composite components. It is the brainchild of a former racer, Julius Ilmberger, who began making special parts in 1990 with the aim of exploiting the qualities of this particular material. Today it is an official supplier to Ducati and BMW as well as being distributed in major international catalogs.

Abk Beer is a brewer whose roots go back even more than 700 years. The Aktien Brewery in Kaufbeuren is located in Bavaria and therefore close to BMW itself. The product that finds a place on the fairings of the official M 1000 RRs is Abk Beer 0%, the non-alcoholic version that is obviously more suitable in pairing with riding.

Container.biz is part of the So.ge.tra srl. group and deals with the sale, rental, design and modification of prefabricated metal boxes and maritime and special containers. Founded just under 20 years ago, it immediately invested in motorsport, particularly in MotoGP, and then gave birth to a full-fledged team (the Supersonic Racing Team), engaged first in World Superbike and then in the British Championship. Since 2020, it has returned to the circus as a sponsor, tying itself right with the Official BMW Team.

Stay on our blog to keep up to date with all the news about sponsorship in motorsports.

In Superbike we are involved with Team MIE Racing, please contact us if you would like to become a sponsor!


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