Team Bonovo Action BMW Racing is a satellite team of BMW in the World Superbike Championship. This German team is also very active in sidecars and in the IDM - Internationale Deutsche Motorradmeisterschaft, the German National Championship.
Its top drivers are Loris Baz and from 2023 U.S. motorsport hopeful Garrett Gerloff.
The two BMW M 1000 RRs fielded by the team feature a very distinctive livery, in which classic M-Sport marque themes have been creatively interpreted by German studio Motocrumb Bike Dekore. The red and blue receive a treatment that includes integration with other similar shades so as to emphasize the dynamism and depth of the graphics.
Much of the livery is taken up by the team logo, but between the fairing and lower part of the fairing we find a number of brands that support the team's campaign. Given the nationality of the team and the manufacturer, many of them are based in Germany.
BitMEX is a trading platform for cryptocurrencies and financial derivatives, part of the HDR Global Trading Limited group based in the Seychelles Islands. Founded in 2014, it is currently the only company in this booming industry to have chosen to use World Superbike to increase its brand awareness.
Motorex is a lubricant manufacturer born in Langenthal, Switzerland, more than a century ago. It is also involved in MotoGP with KTM and in off-road.
IceField is a Teutonic company based in Frankfurt am Main specializing in the production of industrial cleaning systems mainly in the chemical and pharmaceutical sectors. It is part of the orbit of the Infraserv Höchst Group.
Arabesque is a London-based agency that focuses on the development of investment strategies developed according to ESG (environmental, social, and corporate governance) models, or so-called non-financial information. By interweaving these dynamics with artificial intelligence Arabesque provides support in the study of more sustainable economic relationships.
Goldbeck is a construction group based in Bielefeld, North Rhine-Westphalia. Founded in 1969, it is mainly active in the construction of industrial, public and commercial facilities and employs more than 10,000 people.
Fuchsfelge PVM entered the world of motorcycle racing precisely in 2022 through equipping the Bmw motorcycles on the grid, both those of the official team and those of Bonovo Action. This brand also marks the collaboration of two historical signatures such as Fuchs (his products for Porsche are historical) and PVM itself.
In the area of technical supplies we find Regina Chain. This company enjoys a history of more than 100 years (its birth dates back to 1919) and has the distinction of being led by the same family for as many as 4 generations. In its factories, starting with the first one in Cernusco Lombardone, it produces roller chains and conveyor belts for industrial use and chains for motorcycles.
Hel Performance, whose logo appears on the front fender, is a Devon-based company engaged in the production of high-performance components for brake systems, especially braided hoses and fittings.
Pirelli is the sole tire supplier for the entire category and its presence is therefore mandatory on all models engaged in the race.
Akrapovic has been alongside BMW in Superbike since the propeller company's debut in the category back in 2009. The partnership has gradually strengthened over time and the Slovenian manufacturer equips the M1000 RRs as well as several competitors on the grid. The Munich-based manufacturer's production models, in their more specialized versions, are also fitted with the scorpion exhaust systems.
WRS is an Italian company based in Tavullia that has been active in the development and production of high-performance parts since 2008. In this case, fairings, which it makes for both road and racing applications. It supplies not only Bonovo Action Bmw Racing but also Pata Yamaha, Team Pramac, Team BMW Motorrad, Team Mooney and WithU in MotoGP, Leopard, Snipers and many others.
Check out analysis of other liveries inside our blog!
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