Team Pramac is now a consolidated reality in the MotoGP World Championship. Born 20 years ago, when he brought Tetsuya Harada to the track with a Honda NSR 500 by taking over Jeff Hardwick's team, it is today Ducati's first "customer" team.
Behind it all is Paolo Campinoti, CEO of the group Pramac, entered the world of competitions through the supply of some teams. The company, which opened its doors in 1966 in Casole d'Elsa, near Siena, found in the world championship an exceptional system for promoting its products. In fact, with the arrival of night races, Pramac took advantage of the global showcase to showcase its generators and lighting equipment.
The motorbikes have always clearly displayed the company logo, first with a two-colour white and red livery which was then joined by green at the turn of the 2016s. Starting from XNUMX, the color range has been defined around the white, red and blue tricolor, with changes every year to adapt to the volumes of the Desmosedici GP and the graphic trends.
Precisely this weekend, on the occasion of the Mugello Grand Prix, the Tuscan team presents an important innovation. On the fairings the blue is replaced by the purple of the new sponsor who will accompany the team for 3 seasons. It's about First Insurance, a recently founded group (2015) and active as an insurance agency with over 2 million customers. Thanks to its strategies focused on online, Prima enjoys an excellent positioning in the motorcycle world, with approximately 10% of the 2-wheel fleet in circulation.
Presence in a world championship contributes significantly to strengthening brand awareness among a very specific audience. The operation is part of a strategy that aims to strengthen the reputation in the sports segment also in the 4-wheel sector. In fact, it also first sponsored Jorge Lorenzo in the Carrera Cup and Rachele Somaschini in the European Rally Championship.
Generac Holdings is an American group specialized in the production of generators and energy production and transformation systems. In 2016 it acquired the majority of PR Industrial Srl, the company of which Pramac is the main brand. In fact, its logo always appears close to that of the company that owns the team.
Randstad is a Dutch multinational operating in the human resources sector. Here specifically, it follows the search, selection and training of the workforce through thousands of branches in over 40 countries. It has been a partner of Team Pramac since 2021 with an agreement valid for 3 years. In addition to the presence of Zarco and Martin's motorbikes on the fairing, the collaboration includes the organization of communication and training events.
Octo has supported Pramac for several years in its adventure in MotoGP. Born 20 years ago, this Roman company provides data and telematic solutions for analyzes in the insurance world. From Big Data to the Internet of Things, Octo's skills allow it to follow a huge number of variables, creating the largest global database in the sector. The possible synergies with the new sponsor Prima are evident.
Kyrrex is a platform that offers specific services to the world of cryptocurrencies: from trading to exchange through storage and payment. It is the first digital bank on the market and issues its own token called KRRX. Among other things, it is also the personal sponsor of Jorge Martin, one of the team's standard bearers.
Returning to more conventional industrial areas we find Confremar. This Spanish company, based in Getafe, operates in the production, processing, distribution and marketing of frozen food products. The bond arises from the personal relationship between the owner families and Fonsi Nieto, coach of the Pramac team riders. Precisely by virtue of this relationship, this official collaboration was born, as demonstrated by the brand positioned under the fairing.
There is no mechanic enthusiast or professional in the sector who does not have a can of in his toolbox WD-40 . This product, made by the WD-40 Company of the same name, can be used to degrease, lubricate, clean and protect metal surfaces. Its iconic logo now stands out on the front wings (previously it was located on the front end of the toe cap). The partnership with Pramac has continued for the last decade and the Italian team certainly represents an excellent showcase for this type of solutions.
Born from the intuition of Dario Secondini and Franco Fornaini, CNC racing is a company specialized in the production of high-quality mechanical small parts. It was born in 1995 as SEFO (from the initials of the founders) and then evolved into its current state. The components find application both in the road sector and in competitions. CNC racing is a supplier to Pramac and together with the team has developed a series of products branded by the team.
The origins of FIAMM (Fabbrica Italiana Accumulatori Motocarri Montecchio), initially created as Elettra in 1936 and renamed in 1942 by engineer Giulio Dolcetta after the acquisition. As the brand acronym illustrates, the main activity concerns the production of lead-acid accumulators (batteries), even if production has been diversified over the decades. This also following the spin-off and collaborations with numerous foreign groups. The sponsorship of the Pramac team has continued for 8 years: at its basis there is the supply relationship of energy storage systems used by the Campinoti company.
Motul is a multinational lubricant manufacturer based in France. Its foundation dates back to the mid-1800s in New York, before the activities were entirely sold in 1957 to the French importer. The sporting and commercial relationship with Pramac began in 2021 and is expected to last three years. In addition to supplying the oils used by the racing department, the Motul Heavy Duty detachment equips the equipment produced by Pramac, specifically the generators.
Another three-year agreement is the one signed in 2020 with accossato, manufacturer of spare parts for the motorcycle world, with particular focus on braking systems. In the first years after its foundation in 1969, Accossato produced motorcycles and triumphed on circuits all over the world. Strengthened by this pedigree, the core business has shifted to the creation of high-performance components.
Always in the field of technical supplies we find Queen Chain. This company enjoys a history spanning over a hundred years (its birth dates back to 1919) and has the characteristic of being led by the same family for 4 generations. In its factories, starting from the first in Cernusco Lombardone, it produces roller chains and conveyor belts for industrial use and chains for motorcycles.
At the final transmission level, the other interested brand is AFAM. This group, born in France in 1978 and then moving to Belgium, supplies Pramac Racing and many other sports teams with its own models of crowns, sprockets and various accessories. It is also original equipment on series motorcycles of brands such as Yamaha, Triumh, BMW, etc. 2022 is the last year of the three-year agreement signed in 2020.
WRS extension is an Italian company based in Tavullia that has been active in the development and production of high-performance spare parts since 2008. In this case windshields, which it creates for both road application and competitive use. In addition to Team Pramac, it also supplies Team BMW Motorrad and Pata Yamaha in Superbike, Team Mooney and WithU in MotoGP, Leopard, Snipers and many others.
Akrapovic is one of Ducati's suppliers, specifically the exhaust systems. In addition to racing components, the Slovenian company produces special parts for production motorcycles and specifically a range dedicated to Italian motorcycles. The all-round partnership has replaced the historic one with the Italian Termignoni since 2014, also thanks to Ducati's entry into the Volkswagen group of which Akrapovic was already a supplier.
Michelin is the sole supplier of tires for the entire category and its presence is therefore mandatory on all models involved in the race.
Curiously, the company logo stands out on the rear end of the tail formula 1 (the stylized letters F1). This apparent inconsistency is due to the long-standing friendship between the current CEO of the most important automotive championship in the world and Paolo Campinoti. The dialogue between the maximum expressions of 2 and 4 wheels is functional to avoiding overlaps and conflicts and to developing common strategies.
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