+39 340 4102448 info@fastback.it

In the previous article we began to list all the cases in which there are examples of tourist-territorial sponsorships. In this second part we continue by delving into further similar situations.

Motorcycle

Abruzzo and Trentino were not the only regions to have supported a team in the world championship. Also there Sicilia saw one of its representatives on the grid. It will be driven by an icon of the world championship, especially in small displacements: Massimo Matteoni. The blue Aprilia 125 and 250, with the Trinacria logo on a large yellow sun, contested the 2007 season in the fourth and eighth liter classes. On the saddles Lorenzo Zanetti in the smallest class and Anthony West in the middle class. The Australian was then replaced mid-season by Dan Linfoot who then gave way to Federico Sandi for the last 3 races of the year.

THECastello airport it was a frequent presence in the 2007-2008 seasons of the world championship. However, the Castellón de la Plana airport represents the emblem of an unedifying story. In fact, this great work officially opened its doors in 2011 but the first flights only date back to 2014-2015. The construction of the airport was at the center of a major speculative scandal, and the approximately 26 million euros spent on sports sponsorships are part of the disproportionate sum of over 150 million required for its construction. For the record, the teams and riders who wore the blue-white livery were Aleix Espargaro and Alex Debon in Team Lotus with Aprilia 250 cc in 2007 and 2008. Following the transition to 4-stroke engines with Moto2 Debon returned to saddle, this time on the FTR, in 2010, with a color entirely dedicated to the airport. Also noteworthy is the sponsorship of the Villareal team.

Cars

Il Cayman Islands Department of Tourism (CIDOT) and Porsche Motorsport North America have entered into a partnership starting from 2021 which will see the Islands be the official sponsor of the newly created Porsche Carrera Cup North America. During the 8 stages of the season, all on US soil, participants and spectators can deepen their knowledge of the Caribbean archipelago thanks to the constant presence of the sponsor and dedicated initiatives. The winners then enjoy a prize holiday in the Islands. Along the same lines we also find the Porsche Visit Cayman Islands Sprint Challenge GB (Great Britain).

The written Visit Angola, obviously relating to the tourist campaign of the African nation, stood out on the sides of the cars of the Portuguese G-Drive team, engaged with the Aurus 01 in the LMP2 category of the European Le Mans Series in 2021. The financing channel on the axis of the two countries foresees the presence of the Angolan oil company Sonangol. It was subsequently raced overseas in Tower Motorsport's Oreca LMP2s in the 2022 IMSA Championship.

The Dallas Convention and Visitors Bureau is a non-profit organization whose goal is to encourage tourism to the Texas city. Among the various initiatives he has put in place is the website VisitDallas.com with which it sponsored NASCAR cars: the first, the Chevrolet number 51 of Kyle Larson and Justin Allgaier in 2013 and subsequently the Ford number 34 of Brian Moffatt in 2015.

The A1GP was born as a championship for national teams: the idea was to create a challenge between representatives of the various countries in which the liveries of the cars featured the colors of the flags rather than the color schemes of the sponsors. From this perspective, various teams obviously exploited the series to propose various local tourist campaigns. Among them we can include “There's no place in the world like Sydney” and “Visit Mexico” by the Mexican team.

Former driver Vincenzo Sospiri is responsible for the VSR team of the same name (Vincenzo Sospiri Racing). The team is involved in the Blancpain GT World Challenge Asia with the Lamborghini Huracan GT3 EVO. Among the stickers on the nose of the Bolognese supercar we find the logo Amazing Thailand. The same campaign accompanied the adventure of the local driver Sriachavanon Tor Graves, the first Thai citizen to finish the 24 Hours of Le Mans: it was 2012 and the Oreca-Nissan No.25 of the ADR-Delta, with the brand clearly visible on the central “fin”, achieved a very respectable sixth place finish in the LMP2 class and thirteenth overall.

The Patronato Pricincipal de Turismo of the Azahar coast is the next example we will examine. This stretch of coast in the Province of Castellón, on the Balearic Sea, has always been very active in proposing sporting events and initiatives in order to promote local tourist prerogatives. In addition to organizing regattas and rallies, between the end of the 90s and the early 2000s the organization placed its brand on some racing cars: in 1997 the protagonist was the Ferrari 333SP of Team Pilot Racing which finished 45th overall at the 24 Hours of Le Mans led by Michel Fertè - Adriàn Campos - Charlie Nearburg. In 1999 he supported Fernando Alonso in his year in Formula Scout with Campos Racing, Adriàn Campos' team.

Campos Racing still contributes to spreading the image of tourism and safe sport in Spain in the best car circuits in the world. It is currently the only Spanish FIA Formula 2 and FIA ​​Formula 3 team and has therefore joined the campaign “Spain awaits you“, which aims to promote the country as a destination for safe tourism and sports with the motto “Safe Sport, Safe Tourism” and the hashtag #SpainAwaitsYou. It is a joint initiative of the Ministry of Industry, Trade and Tourism through Turespaña, the Ministry of Culture and Sports through the Superior Council of Sports, the Ministry of Health, CEOE and LaLiga.

In 2021, the Kenya Tourism board brought the campaign to life Magical Kenya which, like others that we analyze in these articles, aims to increase the country's notoriety and tourist appeal. The secretary of the local authority Najib Balala has decided to exploit the echo of the famous Safari Rally to sponsor a car - a VW Polo R5 driven by the driver Onkar Rai - to participate in this stage of the WRC Championship. This solution is part of a strategy that has seen the African nation invest in numerous sporting events in various disciplines.

Il Jamaica Tourist Board (JTB) has partnered with Team Frazzz Racing for the Rallycross Nordic and Nitro series held at the end of 2021. The partnership would see JTB's official branding appear on the race car of up-and-coming driver Fraser McConnell, 22, the Jamaica's first Rallycross champion. McConnell began his career in motocross, then continued in karting and rallying, eventually winning the “Jamaican Driver of the Year” award twice. McConnell's No. 35 Ford then wore Jamaica's famous black, green and gold flag, in a bid to expand the nation's tourism appeal among enthusiasts.

United

Rallies were one of the main strands chosen by the Abu Dhabi Tourism Authority (ADTA) to promote the country and offer an outlet for local talents. To this end, Team Abu Dhabi was created in 2007 and at the same time the sponsorship of the Official Ford Team in the WRC began. From 2011 onwards the Emirati team entered directly into the World Rally Championship in partnership with Citroen. The support ended in early 2019 when the tourism board decided to take a break to review its promotional strategies.

Another state from the same area followed the example of Abu Dhabi, taking over from the emirate on the bodywork of Ford WRCs. It's about the state of Qatar, whose writing was displayed on the Fiestas throughout 2013. The support also included the presence of local driver Nasser Al-Attiyah at the wheel of one of the cars. The partnership extended to Al-Attiyah's numerous activities in rally raids and off road championships, with Mini, Toyota and Volkswagen. During 2022, communication focused on the upcoming football world cup held in the Arab country. in the current season the classic writing on a brown/burgundy background has been replaced by the slogan "Visit Qatar” on a blue background which characterizes the new style adopted by the country's government.

In 2020 it was the turn of Bahrain who supported the Mini team at the Dakar. Stéphane Peterhansel and Carlos Sainz took the 2 prototypes into the race equipped with the eye-catching writing of the Persian Gulf state on the bonnet, in the upper part of the sides and on the trunk. The Spaniard himself won the grueling marathon in the desert. Among the activities connected to the initiative we highlight the logo of StartUp Bahrain, the national incubator dedicated to all innovative digital businesses.

Then you can find the link to the first part of the article, always stay updated by following our blog!

If you want to know more about the dynamics of sponsorships, visit section!

Open chat
1
💬 Need help?
hello
Can we help you?
Privacy Policy