Team Aspar's sponsorship strategy

Like Intact GP, Team Aspar also boasts a dual presence in MotoGP: Moto2 and Moto3. In the two classes it presents itself with a homogeneous image, under the Gas Gas brand. In the arrangement of sponsors it follows a very particular dynamic of alternation that we are now going to analyze.

First of all, the bikes in the two series have very similar liveries, based essentially on a red-and-white scheme. However, the brands that support the team have a particular behavior. If the positions of many of them are in fact stable throughout the season, others are shifted and/or replaced according to the individual race. Let us analyze in detail starting with the largest category, which has the most dynamic behavior.

Moto 2

We notice from the official presentation during preseason testing a slight difference between the bikes of Jake Dixon and partner Izan Guevara. In fact, the latter has a greater white quota in the lower part of the fairings. We list below the main sponsors involved in the rotation.

Soler Hispania is the title sponsor for most of the season's events. Since 1974 it has specialized in the distribution of non-food products and provides complete support in wholesale distribution for categories such as table and kitchen. It is present in more than 50 countries with more than 15000 products either of its own production or exclusive marketing. Inde specifically is one of the divisions of the Soler Hispania Group: it is dedicated to retail, e-commerce, supermarkets, traditional trade, outlets for home and garden products, china and ceramics, glass, home, cleaning products, small appliances and miscellaneous products. .

Solunion is an insurance credit institution that operates in all Latin-speaking countries: Spain, Colombia, Chile, Argentina and Mexico. It also handles surety bonds, risk management and investments. It is 50 percent owned by Mapfre, a Spanish insurance company and among the top 10 at the European level and a leader in Latin America. We just remember Mapfre as the main sponsor of Team Aspar in Moto3 with Mahindra, Moto2 with Suter and MotoGP with Ducati.

Located in Valencia, Autosolar is a Spanish company that supplies and distributes components for the installation and management of photovoltaic systems. Panels, accumulators, batteries, monitoring systems, regulators and even devices for charging vehicles. In addition to the entire Iberian territory, Autosolar covers the French area as well as much of the African continent. It has been supporting Team Aspar in Moto2 since 2022.

Asterius is a Madrid-based venture capital firm, meaning it procures funds to invest in plans and initiatives with a special focus on start-ups.

Metallbau Maltitz GmbH & Co. is a company in Saxony now in its fourth generation. It is involved in the processing of metals such as steel and aluminum to produce manufactured goods for a wide variety of applications. It has been a sponsor for 3 years-from 2021 to 2023-of the Sachsenring Grand Prix.

Tensite Energy is an Iberian manufacturer of photovoltaic material. In addition to Spain, it is also present through its distributors on the Pacific belt of South America. Items include batteries, panels, inverters, generators and more. It uses in a systemic way the sponsorship of Team Aspar placing great emphasis already from the website to the social channels. Tensite products can be found through Autosolar, a chain we saw earlier. It joins the large group of companies operating in this sector that make up the team's list of sponsorships.

PolarCube is a Spanish company that focuses its activities on the distribution, rental, repair and maintenance of new and used industrial vehicles. It provides global solutions to companies that transport goods to which it can offer vans, trucks, refrigerated trucks and numerous other declinations.

Shimoku is a Spanish data collection and management company that is able to create predictive analytics products with artificial intelligence. Shimoku collaborates with Team Aspar in the use and development of technology for the team's growth.

RCB, an acronym for Racing Boy (and formerly Meng Kah Auto Parts Trading Sdn Bhd) is a Malaysian company engaged in the production and distribution of high-performance after-market components. It is an official partner of numerous world championship teams in all classes as well as in Superbike. Just for the Sepang Grand Prix, it took on the role of title sponsor.

In the Qatar race, the most prominent place was occupied by Aspar Circuit, the new initiative brought forward by the team itself. It is an area entirely dedicated to rider training: it includes 4 tracks, both paved and dirt, a large paddock, 128 pits, a green area of 80,000 square meters, the Aspar Museum, restaurant, terraces, multipurpose rooms, heliport, infirmary, as well as the team's centered offices. Once inaugurated, it will be the world's first motorcycle academy and could be a success story soon replicated by others.

These marks are practically always present on vehicles but are located in a mix of fixed and variable positions. The area of the fairing next to the number for instance is articulated by means of a scheme in which the lettering is superimposed and always in the same order. The central space, between the number and the transparent part, on the other hand, is declined according to the main sponsorship of the appointment. This usually finds its place at the top of the side fairings, in the white area.

Here, however, as noted in the Indian Grand Prix, a second stratagem can be applied: these 2 partitions can in fact show different marks depending on the side. In the second white partition, which we find in the lower section of the tank, we can see an opposite arrangement of the upper marks or a vacant space.

In one case there was also a more drastic change, with the top band changed from white to purple to serve as a background for the Solunion brand lettering.

Differentiation in "hierarchy" also takes place between respective teammates. Jake Dixon and Izan Guevara for example sometimes bring different layouts to the track offering more or less space to a brand based on an agreed subdivision. In the graphic examples we attach in this article, this dynamic is clearly visible, particularly between the two sponsorships that most frequently accompany the two drivers.

There are also choices related to the type of session. To give an example at the Assen Grand Prix in Holland, Jake Dixon took 2 different configurations to the track between qualifying and the race. In the preliminary rounds the bike wore the Maltitz brand on the fairing and Polar Cube on the sides while for the race it was back to the more classic Inde + Asterius.

The Shimoku inscription remained visible on the bike of only Guevara during the tests held in Portimao.

Wanting to define a pattern of race attendance, referring to Jake Dixon's bike, we can see this breakdown:

Inde: Thailand, Australia, Japan, Misano, Holland, France, Portugal

Solunion - - Argentina

Maltitz - Sachsenring, Germany

Asterius - Catalunya - Austin, Texas

Tensite - Austria - Mugello - uk

Autosolar - Jerez, Spain

RCB - Malaysia

Aspar Circuit - Qatar

Title sponsorship and consequently the targeting of the most visible parts of the fairing is determined according to a strategy that takes into account several factors. These obviously include territoriality, both in terms of the target audience's desires for reception by the specific company and the nation in which the brand's headquarters are located. In the latter case, the image is flanked by initiatives involving the invitation of customers, employees, collaborators, suppliers and in general personnel who are part of the corporate environment.

Moto 3

This could be clearly seen at the Misano stop where the Gaviota Group took customers of one of its prestige brands, Aluit, to the track for a unique and engaging experience.

Gaviota is a Spanish manufacturer of window and door frames. Its wide range includes blinds, automatic systems, glazing, and gates. It is one of the team's longest-standing partners, having been present since 2014 in the various emanations that have participated in the Moto 3 Moto 2 championships and also in the adventure in the top series.

Team Aspar's Moto3 bikes featured the Gaviota logo at the top of the sides and above the race number.

In another specific circumstance, the German Grand Prix, Gaviota declined its title sponsorship through another special line in its range, Glass by Gaviota.

Another brand that appears on the fairings of motorcycles in the smaller category is Valresa, an Iberian paint manufacturer with more than 50 years of experience in the industry. It is one of the main players in this sector in Europe and among the leaders in wood and plastic paints.

Maltitz and Autosolar trace the dynamics that are already employed in the top class while the case of Gas Gas is unique. Gas Gas is obviously the brand that supports the Aspar Martinez team and is widely present on the fairings in both categories. On the smaller bikes it is added on special occasions to the large side lettering already present: only the logo appears on the sides while the full brand name finds its place on the fairing.

As with their big sisters, on the Moto3 bikes in some cases the division of sponsorships on the two sides of the same model has been exploited: one on the left side and one on the right. In the example below we see The motorcycles of David Alonso and Ryusei Yamanaka in the configuration used at the Australian Grand Prix: it is clearly visible how the vehicles have a practically mirror-image arrangement of logos - in this case Gaviota and Autolosar and alternating title sponsorships.

We report in this list the breakdown of title sponsorships on David Alonso's Moto in this 2023:

Gaviota - Malaysia, Thailand, Australia, Indonesia, Japan, India, San Marino, Catalunya, UK, France,

Maltitz - Sachsenring, Germany

Valresa - Netherlands, Italy, USA,

Glass by Gaviota - Jerez (Spain)

Autosolar - Argentina, Portugal

Gas Gas - Austria

Aspar Circuit - Qatar

As you can clearly see from these lines, the Spanish team's strategy is quite articulate and certainly functional. If you would like to find out how some competitors handle finding and keeping sponsorships take a look at the other articles on Moto2: SpeedUp, Intact GP and Fantic.

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