The 2023 MotoGP season has officially kicked off. All teams have officially presented bikes, riders and staff for the championship and are now busy on the track. We thus had the chance to see and analyze all the new features compared to last year's edition: not only on a technical level but also in terms of the companies and investors involved.
So let's take a detailed look at how the various teams are coping with the new challenge and how they have managed the budget composition.
Let's start with the world champion team, Ducati Lenovo, which, thanks precisely to its achievements, can boast the entry of a major partner. Monster Energy has made its appearance on the fairings of the Desmosedici GP23, for now in the lower part. The Givi logo has thus been moved to the upper part, above the Lenovo lettering that has remained virtually unchanged. The energy drink brand can afford to put its colors on multiple bikes and riders within the same category, also being title sponsor of the main rival team, the factory Yamaha team.
Few changes for KTM, which retains the usual livery dominated by the Red Bull brand. The changes are concentrated at the rear of the "tub" where Mobil1 goes to take the place of the historic Swiss lubricant supplier Motorex. The Austrian company's choice is strategic because of the greater percentage shift year after year to synthetic fuels and lubricants imposed by regulations. Mobil 1 is also a long-standing partner of Team Red Bull in Formula 1. Under the new white band we encounter a black area in which the Cupra logo stands out: the automotive brand becomes the new official mobility partner, a role it already plays in Team VR46.
The Noale manufacturer's Factory Team retains the attractive black outfit with red and purple accents(detailed analysis of the 2022 livery here). The updates are in detail: the most visible is definitely the new sponsor Carear. this is a company part of the Xerox group and focused on the development of software for advanced communication, augmented reality and innovation programs. The Sky group maintains its presence but this season is promoting the overall platform and not the Sky WiFi service as in 2022. On either side of the fairing is the logo of BS Battery, a French company taking over from Kaspersy under a new two-year agreement. On the front fender then makes an appearance Lifenet Healthcare, a company engaged in the management of hospitals and outpatient clinics.
As can be appreciated from the team's naming, Pramac comes with a new main sponsor than at the beginning of the 2022 season. Actually that agreement - the one with Prima Assicurazioni - has been in effect since the Mugello stage. You can find the detailed analysis in this article. The purple of the Milanese brand thus replaces the light blue previously employed. The color scheme always includes overlapping rhombuses and geometric elements but revised to ensure maximum visibility of the logos. Pramac is presented with the simple logotype, the Generac inscription disappears while WD40 moves from the toe cap to the fairing. We also no longer find Confremar and Randstad, previously present at the top of the fairings.
Yamaha confirms the color scheme that has made it particularly identifiable over the past 6 seasons. in addition to blue and black, a few hints of gray make an appearance in a sort of geometric "camouflage." Breaking the monster monopoly we find 2 new orange areas on either side of the glazed part of the fairing for the new Beta sponsor. Although the Sovico-based company was already a partner of the team, from this year it is also its official sponsor in addition to maintaining the personal relationship with Fabio Quartararo. Disappearing from the fairing is MSI, a Taiwanese multinational computer branch company.
Team Gresini 's Desmosedici bikes come to the start of the new season with a color scheme based on the same colors as last year but arranged according to a completely different grid. The red is concentrated in the central part, between the tank and the saddle: the vertical overlap of the brands remains, although slightly revised at the hierarchical level. Kapriol switches to a smaller size and moves to the fender while in its place on the fairings we find Modula Case System. The partnership was born last year but materialized in 2023 in a three-year agreement with a clearly recognizable presence on motorcycles and suits. Also confirmed is the presence of MS Glow For Men, an Indonesian company specializing in body care whose partnership with the Faenza-based team had begun at the 2022 Mugello GP. Perhaps the most relevant news is the arrival of Estrella Galicia, the beer brand that has always been a supporter of Alex Marquez and has followed the Spanish rider in his adventure in Ducati.
Valentino Rossi 's stable evolves its color scheme by ditching the pastel gray in favor of a more ominous glossy black. Mooney remains title and main sponsor and adds MooneyGo to the overall branding that already occupies the entire side fairing. This is the mobile app from which to access all the features of the service. SisalTipster, the community dedicated to sports analysis, is confirmed after arriving in 2022 in the current season. The yellow "evicted" from the fairing goes to decorate the tank: here Bardahl is joined by K9, the anticorrosive lubricant spray proposed by the U.S. company itself. Also in the lower part, we encounter a hint of red thanks to the Barracuda brand: in fact, the Tuscan brand of motorcycle accessories has signed an agreement with the team starting right from the 2023 season. Another partnership that comes to fruition is with the one with Hero Make Innovation, which began last year and from this year sees the presence of logos on the fairings. The latter deals with the production of components and machinery for painting and color management.
The HRC squadron remains true to the imprint that has connoted it for 3 decades now. Notable only is the switch from SC Project to Akrapovic for the supply of exhaust systems and the appearance of Honda Racing lettering in a blue field under the seat. Another note of color - it has to be said - is the change from the iconic orange to neon red for the wheels.
Situation almost unchanged in LCR as well, except for the switch from Arrow to Akrapovic for exhausts and the arrival of Estrella Galicia thanks to the signing of Alex Rins.
Perhaps the most important news of the entire championship relates to the RNF team. Here we see in fact not only a change of sponsorship but also of manufacturer. Razlan Razali's team has in fact abandoned Yamaha to become an Aprilia satellite team. WithU's exit from the scene was amply compensated for by the landing of Cryptodata, a Romanian group active in various areas of information technology and cybersecurity. the logo stands out - admittedly not too visibly because of the reduced color contrast - both in the area of the seat and tail and - more effectively - in the lower part of the fairings. The largest side area is occupied by Wispr, a messaging and communication app with a focus on privacy.
On fairings and fairings we also find Sterilgarda, an Italian brand that has come to RNF certainly thanks to Max Biaggi's role as Aprilia brand ambassador to which the food group is historically linked. The "carryover" from 2022 is basically limited to Green Power while Barracuda (passed as we have seen in VR46) and GPNFTS by Velas disappear.
And finally, another radical change, at least visually. Team Tech3, along the lines of what KTM did in Moto 2 and Moto 3, will bring RC16s to the track under the brand name Gas Gas. Like Husqvarna and in the near future Mv Agusta, the Spanish brand is in fact controlled directly by Mattighofen. The idea is to use competitions to increase brand awareness and reputation and communicate the gradual re-positioning at the production range level.