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At the San Marino and Riviera di Rimini Grand Prix we managed to have a chat with Mario Cantoni Fiala, head of Flymeto's MotoGP and Superbike project. Fastback collaborates with this brand in creating new business opportunities and commercial relationships.

F: Fastback / M: Mario

F: Good morning Mario, tell us a little about what Flymeto is

M: Flymeto is a global travel agency aimed at all people who want and need to travel around the world. The Flymeto brand was born in 2018 to develop the B2C sector and for these reasons we relied on a global brand such as VR46 in the MotoGP world championship. Valentino Rossi is one of the most important names on and off the tracks and thanks to his many followers he allows us to reach an extremely large audience.

F: So in practice you have a series of specific services for the world of competitions and motorsport?

M: Absolutely yes, we provide many services, let's say for B2B, to give support to the teams inside the paddock - not only at VR46 but we are negotiating with other large companies present on the grid - because we are much more competitive on prices compared to ours competition. We provide many services, 24 hours a day, 24 days a week, and we are also able to provide support on a personal level, being always present in the paddock. First of all to follow developments but also to look for business opportunities.

Flymeto - VR46 MotoGP

Flymeto – VR46 MotoGP

F: Is the fact that you chose motorsport for reasons related to logistics? Or global visibility?

M: We chose motorsport because I personally already had contacts from my past, having been involved in the World Championship for 16 years. Thanks to these it was much easier to show up with the cot and for these reasons we entered the paddock alongside VR46.

F: So flyme to is both b2b and b2c

M: Absolutely yes

F: And can you be found all over the world?

M: We have our headquarters in the Czech Republic where we also have a back office department: a second department is located in Slovakia. These are always in communication with the end customer if we talk about b2b while if we talk about b2c we have a global platform - Flymeto.com - through which everyone can purchase both flights, hotels, insurance and car rental. A complete package.

F: Is your collaboration with VR46 destined to grow, do you have any shared plans?

M: We are happy with VR46 because it gives us support to develop a lot of business within the paddock. For us it is a point of reference because even after Valentino Rossi's retirement the name is still very popular and for this reason it opens the doors of other teams to us.

Mario Cantoni Fiala - Flymeto - MotoGP Misano race

Mario Cantoni Fiala – Flymeto – @ MotoGP Misano race

F: Mario, you have a passion for sport and therefore experience it up close.

M: Yes, I experience it up close because I was an athlete as was the CEO of Flymeto (Petr Feigl). We were athletes at very high levels, I would say - me in tennis and Petr in basketball - and for this reason we know well what it means to have a service without problems. We therefore want to give this type of service to everyone in the paddock because they need to be calm and stay focused on their work.

F: This is interesting: from sport for sport.

M: Exactly. Drivers need to have the peace of mind to think only about racing, concentrating on their work without worrying about whether they will arrive at the hotel, what they have to prepare or what they need to book to be accommodated. We provide this service in total for everyone and for the whole team. Requests come from the team for everything they need and from our back office we prepare offers of what is possible and what they can choose.

F: Do you also follow other sports besides MotoGP and Superbike?

M: Of course, for example Formula 2 and Formula 3, the Paris Dakar... and outside the motorsport field, tennis, basketball, football and other disciplines.

F: And are there any differences? Specifically in motorsport there are usually large teams while for example in tennis the staff should be smaller, correct?

M: The main difference is always the quantity of people. Apart from that we always try to keep the quality very high. Therefore we try not to make any differences. In the end, the needs of a larger group are roughly the same as those of a smaller one. Regardless, we try to offer the best depending on what they need. We divide our offers into 3 categories - economical, medium and high - so it is the customer who tells us how much he wants to spend, what the budget is.

Honda CBR 1000 R-RR MIE Racing WSBK - Flymeto

Honda CBR 1000 R-RR MIE Racing WSBK – Flymeto

F: So you are essentially able to "sew together" the proposal based on the available budget?

M: Of course it always depends on the team because you know in the paddock there are races one after the other and it also depends on whether our service must be connected to the entire logistics part.

F: And then you are always present at all the grand prix.

M: This is very important and is an advantage, a plus for trying to resolve any problem that arises in real time. Also because some problem always comes up but our back office service solves everything on the spot. Critical issues can arise at airports, in hotels, with rental vehicles. However, our service is always there to intervene without keeping the customer busy. We can provide assistance in a large number of languages ​​so that any misunderstanding can be resolved anywhere in the world.

F: Do you follow both MotoGP and other championships?

M: I follow MotoGP and Superbike because this is my project and therefore my task is to develop the brand in these championships but not only that: in fact we also give a lot of support to kids, to junior riders to develop in motorsport and take them to racing possibly also thanks to our direct contracts with Flymeto. Since we are already involved in MotoGP, we are able to bring them into the teams that can offer us opportunities.

F: Are there any differences between the MotoGP paddock and the Formula 2-Formula 3 paddock?

M: Absolutely yes, the logic is always more or less the same but the economic possibilities of the companies involved in the four-wheel sector are much higher. The demands of the formulas are much greater than those of the MotoGP.

F: It's interesting because often we don't have the overall measurement and we think that the top categories have similar dynamics..

M: The investment level of Formula 1 compared to MotoGP is 10 to 1!

F: And precisely speaking of Formula 1, would you like to enter that sector too?

M: Obviously yes, our interest is precisely in arriving at F1 while maintaining everything that has been achieved in the other series, therefore continuing to develop motorsport.

Mooney Team VR46 - Courtesy of Motorsport.com

Mooney Team VR46 – Courtesy of Motorsport.com

F: What percentage of a team's overall budget do travel costs have?

M: So I can't answer precisely because it is our back office that has all the details but it could be around 15-20%

F: And in this regard, do you envisage a system of concessions or fixed-term packages? Annual for example?

M: It's not necessarily annual but we prefer a dynamic of this type because in this way at least the relationships are more confidential and in this case we can offer very important discounts, let's say in the long term. If we reach an agreement with the teams we establish a budget with our own formula which includes cashback. In practice, based on the sum we agreed upon, we return part of the cost of our services as a credit on the purchase of other products. Basically travel credits. And this formula of ours has spread around the paddock and many customers are interested. And for a company, how is the risk of the team making mistakes reduced if there is a true partnership in place. Technically it's not just us who work for the team but in a certain sense the team also works for us. If other interested parties introduce us, whether they are customers or sponsors, we give a percentage in payback to the team. It is a collaboration more than a simple supply contract and therefore also becomes a sponsorship. With Fastback we work well because Fabio brings us important partners to develop the business and to make Flymeto known. It is truly a 360° development line.

F: Remaining in the two-wheel world, you are also present in Superbike.

M: Yes, we are alongside MIE Racing, Midori Moriwaki's team which we arrived at thanks to the mediation of Fastback: this is a very important contact for us. It is a completely different system than the one we are in on this occasion: much more open, business can also be done on the experience, on bringing spectators onto the track to experience the world more from the inside. This is why it is strategic for us to also develop the Superbike Championship. And already there are several other teams interested in our cashback formula on long-term relationships. The business plan is therefore to have two reference teams, one in GP and one in SBK, from which to then start to activate other opportunities. We are always present on site because it is very useful: being there where the team owners are allows us to relate directly with them. As a result, it becomes easier to understand how we can help solve the team's logistics needs.

Midori Moriwaki, Flymeto with Team Mie Racing, WSBK

Midori Moriwaki, Flymeto with Team Mie Racing, WSBK

F: Are you able to measure the impact that your operations have on an image level?

M: Absolutely yes, these b2b collaborations help us develop b2c. This is the project for consumers that we created 4 years ago: unfortunately Covid arrived shortly after and forced us to take a long break but now we are finally applying everything we had planned.

We thank Mario and look forward to continuing to collaborate in search of new partners and opportunities.

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