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motor racing paddock

MARKETING IN MOTO GP

Motor sports have always enjoyed a large public following both on the track and in the various media. Among them, MotoGP brings together a rather heterogeneous group throughout the world, with some areas historically more linked to two wheels. The possibility of reaching this type of number and a series of more or less specific targets represents a great opportunity for anyone who wants to invest in this area.

Our market analyzes and direct knowledge allow interested companies to calibrate their involvement by inserting sponsorship activities into a multi-channel plan that maximizes the effectiveness of the operation.

Media coverage

More than 207 countries connected via media to each race; more than 428 million private homes (with related viewers) reached during the season. These are just some of the numbers of media coverage of the MotoGP spectacle.

 

  • 207 countries receive Live signal during the races

  • +32.684 Hours of television broadcasts

  • +450 million homes reached by satellite

  • +60 TV stations including Sky (Italy) Movistar TV and DAZN (Spain) Eurosport (Germany and France) Fox Sports (Australia, USA, Asia) to name a few

AUDIENCE ON TV
AND ON THE TRACK

The media exposure enjoyed by the 4 categories of the MotoGP World Championship is second to no sport, both in terms of spectators on the track (approximately 3 million during a season) and in terms of the media (5 million television viewers in Italy for the Mugello race only).

The MotoGP calendar extends across 4 continents with races in the USA, Qatar, Europe, Great Britain, Japan, Thailand, Malaysia, Australia and from this year with the new entries India and Kazakhstan.

After the difficult Covid period, many spectators returned to the circuits so as not to miss the live action: 250.000 at Le Mans, 123.000 at Jerez, 150.000 at Mandalika, 232.000 at Sachsenring, 91.000 at Phillip Island, 163.000 at Sepang, 215.00 in Valencia and so on.

The total number of viewers across public TV, pay channels and web TV is close to 340 million while the average for each race is around 24 million units. More than 70% of viewers share the experience with family and friends and around 3 in 4 say they choose brands associated with the sport.

This last circumstance in particular underlines the importance of enjoying a presence and the relative return of image.

  • 70% Men – 30% Women (TV)
  • 65% of viewers are under 35 years old (Total)
  • 2,8 Million spectators (Track)
  • 80% Men – 20% Women (Track)

 

WEB AND SOCIAL

Data shows that more than 60% of MotoGP fans on major social platforms are under 35, and many come from other sports. We are talking about more than 13 million profiles on Instagram and over 14 on Facebook. If we add to these all the fans of the various teams, drivers and manufacturers, the numbers can undergo a significant increase.

For example:

Ducati: 5.2 + 3,8 M fans

Honda HRC : 1.2M fans

Yamaha MotoGP: 1.7 + 2.2 M fans

Yamaha Racing: 2.2 + 6.6 M fans

Yamaha: 3.5M fans

KTM : 2.9M fans

KTM Racing: 2.1 + 2.5M fans

Aprilia: 1M + 850K fans

Selfie in motorbike racing pit lane
WSBK autograph session

extra-circuit

Marketing applied to sport - in this case motorsport - also and above all involves the management of everything that goes beyond the sticker on the fairing or suit.

All the occasions in which the brand and the products of a brand can benefit from association with a driver, a team or a manufacturer must be designed and built.

For example, being able to have a showbike to display during events and demonstrations so as to bring together curious people and enthusiasts who are often not present on the circuits.

Likewise, the pilot's presence on specific occasions contributes significantly to focusing attention on a brand or event.

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