Founded in Treviso in 1985 by the creative genius of Rudy Barbazza with the aim of improving the performances of athletes all over the world , Rudy Project has been the leader in Europe in the sports and eyewear sector for 25 years. This success is the result of constant investment in the development of new materials and technologies for lenses and frames, a special vocation to qualitative excellence and a well-conceived and targeted marketing and communication strategy.
Technical sunglasses, bicycle helmets, wraparound glasses, but also sport accessories for brand extension – watches, clothing and bags, the range now comprises more than 5,000 articles. The standout collection is the exclusive RX range of sunglasses/glasses lenses, ideal for the most demanding sportspeople in need of optical correction. The innovations from Rudy Project are guaranteed top of the range.
Fastback is responsible for the distribution of Rudy Project brand and products in MotoGP.
We establish endorsement agreements with riders and teams. In 2016 the ambassador riders representing Rudy Project in MotoGP are Dani Pedrosa, Scott Redding, Bradley Smith and Michele Pirro.
Thanks to the link with Fastback, Rudy Project has a presence in the unique merchandising service in MotoGP, via agreements with top companies such as VR46 Racing (Top Racers)
Fastback is in charge of developing corporate activity and licensing with some of the most important sponsors and companies in MotoGP, such as Motul, Estrella Galicia 0,0, Sepang International Circuit, Octo Telematics……