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Dorna has been the exclusive owner of the commercial and television rights to the MotoGP World Championship since 1991, along with the MOTUL FIM Superbike World Championship, the FIM CEV Repsol, the Red Bull MotoGP Rookies Cup, the Idemitsu Asia Talent Cup, the British Talent Cup and the FIM Enel MotoE World Cup.
Dorna manages a colossal number of events during a sports season: 59 events and 193 races each year are planned, organized and produced in 17 countries.
The organizing body is responsible for managing the event, promoting corporate hospitality to trigger countless B2Bs, managing and implementing fanzones. The web and social media sector play a really huge role; MotoGP has more visibility than Formula 1 and NASCAR. It is also responsible for producing and broadcasting all the two-wheel action in 208 countries around the World, so it also has a large media and TV department.
Why is a partnership with the organizer of the MotoGP World Championship a winning move?
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Quality brands and official MotoGP suppliers
Associating one's image, one's brand with the organizer of the Championship is synonymous with excellence. Just think of the renowned companies such as Tissot, Michelin, BMW, DHL, Red Bull, Monster Energy, GoPro, Enel, Lenovo that contribute to the organization and spectacularity of the events-race, not to mention the impressive B2B opportunities.
Activation of sponsorship
Countless activations are possible with Dorna. The partners of the organizing body will be able to see their products displayed in the fanzones of each Grand Prix as in the official MotoGP e-commerce. In addition, the sponsor will have a vast amount of photos and videos available that they can use for their own communication and advertising campaigns. A myriad of activities can be activated with Dorna.
Unparalleled visibility
MotoGP is a steadily growing championship, with unparalleled television viewership and a relevant audience that travels to race circuits during weekends. Each team participating in the World Championship gives visibility only if it performs very well, if the rider does not fall and if it always competes for the very first positions. With Dorna, the visibility for the brand is constant as the Championship has certainty of visibility whatever happens there.
Some of the possibilities of becoming associated with Dorna
Official Sponsor - Being an official sponsor allows a brand to explore new B2B opportunities and become an integral part of the prestigious group of international companies already involved in MotoGP such as: Tissot (official timekeeper), Michelin (official tire supplier), BMW (official car).
Title Sponsor - A Grand Prix title sponsorship offers the greatest value of exposure and level of association.
The company will be visible throughout the entire Grand Prix weekend at strategic highlights and will be a symbol of the race itself such as: Red Bull Spanish Grand Prix, Motul Japanese Grand Prix, Michelin Aragon Grand Prix.
MotoGP Supplier and MotoGP Services and technical Provider - Throughout the season, various MotoGP suppliers play a key role in the preparation and implementation of the Championship and beyond, providing all necessary goods, equipment and logistical services such as: Stanley official tool supplier, Kenwood official radio communications supplier, Hertz official rental car supplier.
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