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Two historic and prestigious names in Italian sport have merged into a partnership to win on the track and at work: Diadora and Aprilia Racing  have concluded a Team sponsorship agreement for the MotoGP world championship. The Diadora brand from the workwear sector, Utility line, has thus joined the Aprilia RS-GP of Aleix Espargaró and Andrea Iannone, dressing the entire team for the 2019 season, giving life to a union based on the constant search for technological excellence and Italianness.

The Diadora Utility represents a point of reference in the safety clothing and footwear sector. Thanks to innovative systems, extremely high quality standards and a strong sporting character, Utility has changed the rules of the accident prevention market. The brand, for more than 20 years, has combined scientific research in the field of footwear and technical workwear with the latest style trends, thus dictating new competitive parameters.

aprilia-racing, the technological flagship of the Piaggio Group, with a list of 54 world titles won and always a great breeding ground for talent, confirms the objective of a continuous evolution of its technological primacy to be translated into performance and competitiveness in the highest global expression of motorcycle racing .


The partnership includes the supply of Diadora Utility footwear to the technical team, the presence of the logo on the motorbikes, on the official uniforms of the riders and the technical team, as well as the supply of footwear from the active line for away trips. The technical team will wear the Glove Tech model, a perfect demonstration of how the technology applied by Diadora to sport performance also finds its development in the Utility collections. Glove Tech is in fact an iconic Utility model, synonymous with protection, design and quality. Thanks to the GEOX Net Breathing SystemTM technology, it is the most breathable safety shoe on the market.

“Italianness and innovation are key concepts of our sporting activity and this is why we can't wait to get on the track with the support of Utility. An important partnership between two companies that, despite being technological excellence in their respective fields, do not forget tradition. In our case it is a winning list of successes in the various motorcycling disciplines, while Diadora has a long series of unique and appreciated products behind it. The consistency with which the two brands have been able to distinguish themselves in an extremely competitive landscape is at the same time a demonstration of stubbornness and foresight, as well as being a good omen for a future of shared successes."

MASSIMO RIVOLA

Aprilia Racing CEO

“Aprilia is an icon of Italian sport and is the ideal partner for Diadora which stands out on the market for its quality, innovative research, design and sporting soul, which have always constituted its DNA. The important feedback we will receive from the Team on the product will allow us to develop even better performing footwear."

ENRICO MORETTI POLEGATO

President and CEO Diadora

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