Aprila Racing - Diadora Utility

Two historical and prestigious names of Italian sport have merged into a partnership to win on the track and at work: Diadora and Aprilia Racing have signed a Team sponsorship agreement for MotoGP world championship. Diadora brand of the workwear sector, Utility line, thus joined the Aprilia RS-GP of Aleix Espargaró and Andrea Iannone dressing the whole team for the 2019 season, giving life to a combination based on the constant search for technological excellence and on the Italian spirit.

Diadora Utility line represents a point of reference in the safety clothing and footwear sector. Thanks to innovative systems, extremely high quality standards and a strong sporting character, Utility has changed the rules of the accident prevention market. The brand, for more than 20 years, combines scientific research in the field of footwear and technical workwear with the latest style trends, thus dictating new competitive parameters.

Aprilia Racing, the technological spearhead of the Piaggio Group, with a palmares that boasts 54 world titles conquered and a long-time nursery of talents, confirms the goal of a continuous evolution of its technological primacy to be translated into performance and competitiveness in the highest world expression of the motorcycle racing.

Aprila Racing - Diadora Utility
Aprila Racing - Diadora Utility
Aprila Racing - Diadora Utility

The partnership includes the supply of Diadora Utility footwear to the technical team, the presence of the logo on the motorcycles, the official uniforms of the riders and the technical team, as well as the supply of active line footwear for travel. The technical team will wear the Glove Tech model, a perfect demonstration of how the technology applied by Diadora to sport performance also finds its development in the Utility collections. Glove Tech is in fact an iconic Utility model, synonymous with protection, design and quality. Thanks to GEOX Net Breathing SystemTM technology, it is the most breathable safety shoe on the market.

“Italian soul and innovation are the main concepts of our sporting activity and this is why we can’t wait to get on the track with the support of Utility. An important partnership between two companies that despite being technological excellence in their respective fields do not forget tradition. In our case it is a winning palmarès in the various disciplines of motorcycling, while Diadora has a long series of unique products appreciated all over the world. The coherence with which the two brands have been able to distinguish themselves in an extremely competitive landscape are at the same time a demonstration of stubbornness and foresight, as well as being a good omen for a future of shared successes. “

MASSIMO RIVOLA

CEO Aprilia Racing

“Aprilia is an icon of Italian sport and is the ideal partner for Diadora who stands out on the market for the quality, innovative research, design and sporty soul, which have always been its DNA. The important feedback we will receive from the Team on the product will allow us to develop even more performing footwear. “

ENRICO MORETTI POLEGATO

President & CEO Diadora

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