Two historic and prestigious names in Italian sports have merged in a partnership to win on the track and on the job: Diadora and Aprilia Racing have concluded a team sponsorship agreement for the MotoGP World Championship. Diadora's workwear brand, Utility line, has thus joined the Aprilia RS-GP of Aleix Espargaró and Andrea Iannone by dressing the entire team for the 2019 season, creating a union based on the constant pursuit of technological excellence and Italian style.
The line Diadora Utility represents a benchmark in safety apparel and footwear. Thanks to innovative systems, extremely high quality standards and a strong sporty character, Utility has changed the rules of the safety footwear market. For more than 20 years, the brand has combined scientific research in the field of footwear and technical workwear with the latest style trends, thus dictating new competitive parameters.
Aprilia Racing, the technological spearhead of the Piaggio Group, with a palmarès that boasts 54 world titles won and has always been a great breeding ground for talent, confirms the goal of a continuous evolution of its technological supremacy to be translated into performance and competitiveness in the highest global expression of motorcycle racing.
The partnership provides for the supply of Diadora Utility footwear to the technical team, the presence of the logo on the motorcycles, on the official uniforms of the riders and the technical team, as well as the supply of footwear from the active line for travel. The technical team will wear the Glove Tech model, a perfect demonstration of how the technology applied by Diadora to performance sports also finds its development in the Utility collections. Glove Tech is in fact an iconic Utility model, synonymous with protection, design and quality. Thanks to GEOX's Net Breathing SystemTM technology, it is the most breathable safety shoe on the market.
"Italianness and innovation are core concepts of our sporting activity, and that is why we are looking forward to taking to the track with the support of Utility. An important partnership between two companies that while being technological excellences in their respective fields do not forget tradition. In our case, it is a winning record in the various disciplines of motorcycling, while Diadora has behind it a long series of unique products that are appreciated worldwide. The consistency with which the two brands have been able to distinguish themselves in an extremely competitive landscape are both proof of doggedness and foresight, as well as a good omen for a future of shared success."
CEO Aprilia Racing
"Aprilia is an icon of Italian sport and the ideal partner for Diadora, which stands out on the market for the quality, innovative research, design and sporting spirit that have always been its DNA. The important feedback we will receive from the team on the product will allow us to develop even better performing footwear."
ENRICO MORETTI POLEGATO
Chairman and Chief Executive Officer Diadora