Dorna is the exclusive owner of the commercial and television rights of the MotoGP World Championship since 1991, together with the MOTUL FIM Superbike World Championship, the FIM CEV Repsol, the Red Bull MotoGP Rookies Cup, the Idemitsu Asia Talent Cup, the British Talent Cup and the FIM Enel MotoE World Cup.

Dorna runs a colossal number of events during a sporting season: 59 events and 193 races each year are scheduled, organized and produced in 17 countries.

The organizer is in charge of managing the event, promoting corporate hospitality to trigger myriad B2B, managing and implementing fanzones. The web and social media sector play a really huge role: MotoGP has more visibility than Formula 1 and NASCAR. Furthermore, it takes care of producing and broadcasting all the action of two wheels in 208 countries of the world, so it also has a large media and TV department.

Why is a partnership with the organizer of the MotoGP World Championship a winning move?

Quality brands and official MotoGP suppliers

Associating your own image, your brand with the organizer of the Championship is synonymous with excellence. Just think of the renowned companies such as Tissot, Michelin, BMW, DHL, Red Bull, Monster Energy, GoPro, Enel, Lenovo which contribute to the organization and the spectacularity of the race events, not to mention the impressive B2B opportunities.

Sponsorship Activation

Numerous activations are possible with Dorna. The partners of the organizer will be able to see their products displayed in the fanzones of each Grand Prix as in the official MotoGP e-commerce. In addition, the sponsor will have a huge amount of photos and videos to use for their communication and advertising campaigns. A huge activity can be made with the organizer of the Campionship.

Unparalleled reputation

The MotoGP is a constantly growing championship, with unparalleled television audiences and considerable fans that goes to the race circuits during the weekends. Each Team participating in the World Championship gives visibility only if it performs very well, if the riders don’t fall and if it always competes for the very first positions. With Dorna the visibility for the brand is constant as the Championship is sure of visibility whatever happens during each event.

Some of the possibilities of joining Dorna

Official Sponsor – Being an official sponsor allows a brand to explore new B2B opportunities and to become an integral part of the prestigious group of international companies already involved in MotoGP such as: Tissot (official timekeeper), Michelin (official class tyre), BMW (official car).

Title Sponsor – Sponsorship of the title of a Grand Prix offers maximum exposure value and level of association.

The company will be visible throughout the Grand Prix weekend at key strategic points and will be the symbol of the race itself as: Red Bull Grand Prix of Spain, Motul Grand Prix of Japan, Michelin Grand Prix of Aragon.

MotoGP Supplier and MotoGP Services and Technical Provider – Throughout the season, various MotoGP suppliers play a key role in the organization and implementation of the Championship and beyond, supplying all the necessary goods, equipment and logistic services such as: Stanley official supplier of tools, Kenwood official supplier for radio communications, Hertz official supplier of rental cars.