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The University of Sponsors

The University of Sponsors

One sector that tends to be little associated with sports sponsorships is education and training. This is because technically in Europe most schools and universities are public. Private or specialized institutions...

The Team Fantic 2024 livery

The Team Fantic 2024 livery

Fantic Racing continues its commitment in the Moto2 category of the MotoGP World Championship. The Venetian team, after having inherited the structure of Team VR46, now travels in total autonomy. As is clearly visible on the new 2024 liveries, the link with the past has been...

The celebratory graphics of Team Pons' last race

The celebratory graphics of Team Pons' last race

On the occasion of Team Pons' last outing before officially retiring after 31 years of activity, the team has decided to pay homage to its history with a special initiative. In fact, the bikes of Aron Canet and Sergio Garcia brought to the track for the race only...

What will the Aprilias of Team Trackhouse Racing be like?

What will the Aprilias of Team Trackhouse Racing be like?

The arrival of Team Trackhouse Racing alongside Aprilia as the new star team of the Italian manufacturer is certainly one of the most anticipated innovations of the 2024 MotoGP season. The US team can boast a solid reputation overseas where it has built a...

The value of sponsorship: Aron Canet and Team Pons

The value of sponsorship: Aron Canet and Team Pons

In this article we have analyzed how, thanks to specific software, it is possible to define a clear overview of the exposure of brands and their image return during a season in motorsport. These systems take advantage of meticulous monitoring...

Team Aspar's sponsorship strategy

Team Aspar's sponsorship strategy

Like Intact GP, Team Aspar also boasts a double presence in the world championship: Moto2 and Moto3. In the two classes it presents itself with a homogeneous image, under the Gas Gas brand. In the arrangement of sponsors, a very particular dynamic of alternation follows which now...

Dynamic sponsorship in Moto2

Dynamic sponsorship in Moto2

In one of the previous articles we analyzed the so-called "dynamic branding" used by the McLaren team in Formula 1. This solution involves the alternation of different brands in specific areas of the livery so as to provide them with specific visibility based on...

Motorsport and childhood: sponsorships for the younger audience

Motorsport and childhood: sponsorships for the younger audience

Traditional marketing - and consequently its most recent and specific emanations - has developed a series of strategies aimed at younger audiences for decades. This is for a series of reasons, ranging from the most intuitive to the more "subterranean" ones. AND...

The Husqvarna Moto 2 and Moto 3 Team livery

The Husqvarna Moto 2 and Moto 3 Team livery

As in many current and past examples, the LIQUI MOLY Husqvarna Intact GP Team features a solid structure involved in 2 championships, Moto2 and Moto3. In the specific case of the Swedish company, owned by KTM, the 2 teams also have an almost shared...

Racing animals

Racing animals

Since the national colors gradually gave way to the liveries dictated by the sponsors, we have become accustomed to seeing vehicles sporting lettering and colours. Obviously the latter must be declined according to the guidelines of the coordinated image of...

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