19 races in 10 months around the world; more than 200 countries connected via media to each competition; more than 290 million private homes (with related viewers) reached during the course of the season; these are just some of the numbers of the media coverage of the spectacle of the World Championship.
A circus that, over time, has developed more and more, both as an extension – the races are no longer only in summer – and as locations – 4 continents where the tenders are held – both as media – over 500 media (in representation of 33 countries) accredited by the world of TV, press and web – to bring the most spectacular championship ever.
The media exposure produced by the 3 categories of the World Championship is second to no sport, both as regards the spectators on the track (3 million viewers during a season), both as regards the media (5 million viewers on TV – in Italy – for the Mugello race only).
To these “traditional” media, the results obtained via radio and web must be added; all together create a visibility that has no equal, and an incredible global exposure for all brands and companies present, in one way or another, in this league.
The exposure of the corporate brand logo on suits, motorcycles, merchandising, etc. of a team participating in the MotoGP championship guarantees world-wide exposure and visibility, both for the B2C and for the B2B sector.